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Commercial spaces, Membrillo, Polaca, Juan Valdez Café, Nestle, By…
Commercial spaces
National products
Message uniformly understood
Little misinterpretation
Standard-size products
Produced in the same place regardless on destination
Benefit national marketing activities
International brands
same messages
different international markets
Tailored to characteristics of country
Recognizable concepts
Reputation of producer acts sifnificantly
Global brands
Multitude of countries and cultures
Communicate key points
Coherent
Recognizable
Different languages
Design does not offend or fall foul
Boutique retail
Captive audience
brand message
Creative use of the space
Bespoke to global
Region to be used
national
international
less specific cultural references
global
different communication methods
Bespoke
small-scale product
performed at home
owner using their own equipment
can be very high quality
Traditional
Handmade packaging materials
bags
boxes
Regional products
Cultural traits
Conveying sense of region
Membrillo
Polaca
Juan Valdez Café
Nestle
By Samantha Cotrina
