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Design Thinking - Coggle Diagram
Design Thinking
5 Phases
Ideate
Generate Ideas, Identify Resources
Divergent Thinking - Re expression, Related World, Revolution
Convergent Thinking - Generate ideas from the existing solution - Substitute, Combine, Modify, Adapt, Eliminate, Re arrange
Prototype
Simple Cheap and Fast way oto explain the idea
Artefact to allow people to experience your solution
take feedback and iterate
Role play, video, models, story boards, mock ups, experince maps
“If a picture is worth a thousand words, a
prototype is worth a thousand meetings
Empathise
Immerse yourself in the context of user/stakeholders
Understanding people and context is important
Look to understand what & how they do things
Put your facts and assumptions in separate buckets
Make sure to clarify/challenge assumptions
Ask - WHY?
What, How, Why?
Look for anomalies
Method
Look - Observational
Ask - Inquiry
Try - Experiential
Test
Ask for feedback
Refine and Iterate
Learn from other experiences
Learn more about the users
Define
Analyse the data, look for insights, frame questions, help in ideation
Design Principle
DVF
Desirability - User
Viability - Organisation
Feasibilty - Resources/Technology
The point where all three meet - innovation, solution
Re imagine
Captures emotions and experiences
AEIOU
Insights
What is happening
Why is it happening
Wow - nobody noticed it
Empathy Map
See, think & feel, hear, say & do
Drive Insights
needs
Iceberg Model
Y axis - -Activities, Environment, Interactions, Objects, User
X axis - Facts, Assumptions, Questions to clarify
VUCA World
Volatile
Uncertain
Complex
Ambiguous
DVUCAD
Disruption
Vision
Understanding
Clarity
Agility
Diversity
Human Centric - Solution Oriented Approach
identify and address Bottlenecks, Problems & Opportunities
People driven – start with real people, NOT demographic segments
Engage users/stakeholders in co-creation
Quick and affordable solution
A non linear process - Things go back and forth as the process move forward, iteration, feedbacks
Identify deep unarticulated users needs and develop unique beneficial solutions
Point of view statement
Helps to keep focus on your users, their needs and your insight
Re-defines your problem statement
Allows you to ideate and solve your problem in a goal-oriented
manner
User needs (rational need) to/because (Insight/emotional need)
Arun needs a coping strategy to be able to handle distractions and study more effectively
How might we?
Translating Insights into Actionable Creative Questions
Action what (Problem frame)
create a baby warming device
For Whom (User)?
parents in the remote villages
In order to change what (Impact)?
give their dying infants a chance to survive
"How Might We ‘create a baby warming device’ for ‘parents in the"