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Chapter 6 : CA & Strategic choice, Adv
niche = more secure & org…
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Adv
- niche = more secure & org can insulate itself from competition
- org does NOT spread itself too thinly
- both cost Lshi & diff req superior perf, life more easier as there may be littele / no competition
Disadv
- org sacrifice eco of scale which would be gained by serve wider market
- competitors can move into segment w increased resources
- segment's need may become less distinct from main market
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