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THE FOUR PS - Coggle Diagram

- - - - which characteristics it should have
      - protects it from damage
      - how the product is offered to the pubblic
      - shows the producer's brand and the company which produces it
      - provides information for the user
  - - - Trademark is a type of intellectual property
      - the logo is the graphic element that identifies a brand
- - - - Penetration princing
      - Cost plus pricing
      - Competitive princing
      - Phsychological pricing
      - Price skimming