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Surveys - Coggle Diagram
Surveys
Benefits
Data Collection
Gather large amounts of data quickly
Reach a broad audience
Cost-Effective
Relatively inexpensive
Efficient for large samples
Flexibility
Customizable to specific needs
Variety of formats available
Analysis
Easier to analyze quantitative data
Advanced statistical analysis possible
Respondent Convenience
Can be completed at the respondent’s convenience
Various administration methods to suit respondents
Importance
Decision Making
Informs business strategies
Guides policy making
Market Research
Understand consumer behavior
Identify market trends
Academic Research
Collect empirical data
Validate hypotheses
Customer Feedback
Improve products/services
Enhance customer satisfaction
Employee Feedback
Assess job satisfaction
Improve workplace environment
Characteristics
Structure
Questions (Open-ended, Closed-ended)
Format (Multiple Choice, Likert Scale, Yes/No)
Length (Short, Comprehensive)
Administration
Online
Paper-based
Telephone
Face-to-face
Anonymity
Anonymous
Confidential
Identifiable
Response Types
Qualitative
Quantitative
Timing
Cross-sectional (One-time)
Longitudinal (Over time)
Types of Surveys
Descriptive Surveys
Analytical Surveys
Exploratory Surveys
Cross-Sectional Surveys
Longitudinal Surveys
Self-Administered Surveys
Interviewer-Administered Surveys