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market research - Coggle Diagram
market research
feild research
surveys
questions-yes no/multiple choice/open
answers analysed
focus group
looks at a product
see what people think
observation
watching people what they buy
disadvantages
time-consuming
expensive
advantages
up to date
good information
benefits of carrying out market research
needs and wants.
promoted
demand/sales
price change
what is market research?
recording
analysing
gathering
uses of market research
changes in the market
gaps in the market
what is happening
desk reseach
analysing - eg 1. newspapers
disadvantages
outdated
takes a long time
advantages
cheap
quick