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Developing New Products and Managing the Product Life Cycle - Coggle…
Developing New Products and Managing the Product Life Cycle
Major Stages in New
Product Development
Idea generation
Idea screening
Concept development and testing
Marketing strategy development
Business analysis
Product development
Test marketing
Commercialization
Product Life-Cycle Strategies
Product development
Introduction
Growth
Maturity
Decline
Successful New Product Development
Customer centered
Team based
Systematic
Additional Product and Service Considerations
International Product and Service Marketing
Product Decisions and Social Responsibility