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Dylan's plan 2024 - Coggle Diagram
Dylan's plan 2024
Systems and processes
Job generation
Organic enquiries
Process to manage customer experience
Referrals
Create relationships to provide referrals
Designers
Nurseries
Quoting system
Invoicing system
Payroll system
Email marketing
Recruitment system
Operational systems within each job
Follow-up
Offer of unbeatable quality and service
Professionalism
Accountability
Quality
Delivery and execution
Scracity model
Lifestyle - personal
Enjoy time with Annelie and Stella
Time spent between every day a few hours and once a week a few hours
Collect earnings for use in property development project
Consider costs of this, build a plan to acheive it
Ensure personal life is smooth and frictionless
Lifestyle - work
Network of reliable staff
Skilled tradesman / craftsman
Network of specialisms
Individuals happy to be at work
Contractors working on price
Self-reliant workforce
Engaging in exciting projects
Value £50 - 500,000
What type of marketing strategy do you have to have in place to generate this type of work
What type of work do you want to show that enforces this
Marketing strategy 2024
Social Media
Facebook
Do not use for promotion of work
Use for engagement with industry professionals
Instragram
Weekly 'Landscapists' podcast
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Showcase works portfolio
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Reinforcement of company values and culture
Tiktok
Project Plymouth
Engagement with other creators
Personal branding
Seen as an expert in horticulture/landscaping essential
Mixing educational with lifestyle, e.g. pets, children, house, leasure
Showcase you are an ethical business from promotion of allotment work and charity work
Strong company brand
Uniform
Vehicle signage
Enforcing the brand identity
Enforcing company culture
Website
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Press coverage
Collaborative projects
Project Plymouth
BBC Gardener's World Live
Social media post schedule
Every day
Look at whether there are systems to make this process efficient
Use chatGPT to find list of designers to cold outreach
Content
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Show Gardens
A small show garden 2025
Consider logistics / costs
Larger garden 2026
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Other Awards
Membership to organisations/bodies
Mentorship from past winners
Physical portfolio
Written by copywriter
Graphics done by designer
Comprehensive service
Houzz
Graceous and grateful clientelle
Working for high quality designers
Trade bodies
SGD
APL
Network
.
Engage with numerous designers / build relationship
Direct outreach on instagram
Industry events
Branding opportunities
Digital presence
Niche services
Eco-friendly service
Innovation centre / showcase new ideas and workshop
Community engagement
Collaboration
Awards
Quality assurance
Values
Transparency
Job quotes - price breakdown
Transparency over margins and profit
Employees/contractors wages
Learning / openess
Internal training considered as industry leading
Contemporary practices and standards
Access to unique array of individuals / experts to train
Business/marketing/relationship building training
Teach all staff about how to run the jobs and keep clients happy
Unbeatable offer to work with me
Training
Personal development
A lifestyle
Feel part of something larger than a business
Moral and ethical
Promote eco sustainability
Recycled materials
Carbon offset
Education of clients
Net positive to environment
Research John Little/associatesto understand most up to date methods
Supporting people
Engage in community outreach
Allotments
Bringing in people from community to grow
Engagement in horticulture
Education about green practices
Podcast
Education/awareness of topics related to landscaping
Engaging and entertaining platform
Everyone treated equally
Standards/quality excellence
Unbeatable standards and quality
Understand BS7533/03
Additional training related to standards
BS qualification
RHS qualification
Mentorship
Weekly or monthly recap sessions on company culture to reinforce
Customer-centred focus
Long term customer retention / relationships
Integrity
End point
Make a genuine impact on landscape industry within UK
Problems experienced
Poor quality of training
Elitist attitudes
Cost of undertaking work
Poor standards of work
Lack of funnelling into the industry
Backgrounds of individuals working in the industry
Closed circles
Solutions
Prestige
Undertake works which can be handled with specific skillset
Undertake works in specific locations with high net value
Reputation