is retired and enjoys reading books
•is involved in a reading club with fellow retirees
•is interested in searching for books by author and title
•needs to be able to review books he has read
•has access to a mobile device

•is currently in charge of the book club at ‘Vista Retirement Village
’•is interested in searching for new books to share with members
•needs to be able to find local public libraries using address or postcode
•has access to both a mobile and laptop device
•needs to know the parking and/or access options for people in the group with disabilities

•has recently moved into a retirement village and is interested in joining a reading program
•has access to a laptop device
•needs to review and share books he has read with other members of the community
•is interested in travelling to local libraries and requires access to disability ramps and parking

what the website has to change the view point of the website for example Nav bars, sliders, links to other webpages

how easy it is for a new person to learn the website after being on it for the first time this means that the websites layout in simple and to to crowded

how the site guarantees user safety for example a captcha to stop password bots from trying to force their way into the account or making your browsing info private to other people

how easy the website is to access the easier the better the best example of this is when it comes up on the first page of google

how effective the website is at its job. how well and how fast it does its job this could be selling something or making someone sign up

used to support meaning or zone groups of data (i.e. space between elements). used consistently to develop patterns

smallest element of visual communication, can be a dot but there is no need for it to be circular

choice of colour matters. Be consistent throughout application and make sure that the colours go together (use a colour wheel)

shapes can use lines straight or curved to develop two-dimensional zoning and the implied boundary of an object. shapes are good for conveying structure around data a simple example of this is a table shapes can also be a circular icon to centre a user to a record button on a phone

texture refers to the tactile or the inferred visuals features of an object

Ratio and size. look for the golden ratio. in maths, two quantities are in the golden ratio if their ratio is the same as the ratio of their sum to the larger of the two quanities

the page needs to be interactive allowing people to leave a review

the page needs to let the user read and excerpt of the book

the page needs to let the user search for books across the internet