Lesson 3 Mind Map
Post-it Notes
Empathy Map
POV
Persona
Unpacking the data and gather information in the post it notes.
How Might We
Elements
Collaborative tool to gain deep understanding of users
Users, Says and Do, Thinks and Feel, Hear, See, Gain and Pain
Meaningful and Actionable Problem Statement
Ideate in a goal-oriented manner
Example
An adult person who lives in the city needs access to a shared car 2-5 times for 40-60 minutes per week because he would rather share a car with more people as this is cheaper, and more environmentally friendly.
Steps to define the POV
Define the user, select the most essential needs from your gathered information
Write your definitions into a POV template (User, Need and Insight)
Create the POV
What is "HMW"?
Questions that reframe POV into specific questions.
Why "HMW"?
Turn your challenge into an opportunity.
Gathering the information from our interviewees