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Key question -Should airline companies offer treatment programmes to…
Key question
-Should airline
companies offer treatment
programmes to passengers
with a fear of flying
Phobia
=a persistent fear which
prevents
everyday functioning
and is excessively
avoided for at
least 6 months
aerophobia
=an irrational
fear of flying
after 9/11, there was a
drastic decline in passenger
miles while road usage
increased
importance
=1 in 6 people
=air travel is common
and unavoidable
=work, leisure, visiting
family
British Airways
=Flying with Confidence
=98% success rate
= expensive
=shouldnt encourage
flying due to environmental
impact by increasing
carbon emissions
Classical
Conditioning
pavlov
pairing neutral
stimulus with
unconditioned stimulus
to create conditioned
response
turbulence
=unconditioned
stimuli
flying
=neutral stimulus
Operant
Conditioning
skinner
positive and
negative
reinforcements
avoiding flying
removes stress
=negative reinforcement
being reassured and
given special treatment
=positive reinforcement
Social
Learning
Theory
observing a
role model who
has fear of flying
child observing
parent on flight
observation,
modelling,
imitation
Pavlov
Flooding
full exposure
stampfl
alarm reaction
=eventually
calm down as
glucose is used up
SD
gradual exposure
to flying
wolpe
progressive
muscle relaxation
Capafons
treatment group
decreased fear by
12 using the EMV scale
when the waiting list
group decreased by 0.25
10% didn’t react