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International Business - Coggle Diagram
International Business
Characteristics Features
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Market Segmentation
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Example: Daewoo's segmentation (North America, Europe, Africa, Indian subcontinent, Pacific markets)
Potentiality of Markets
Varied consumer tastes, preferences, purchasing abilities, and population sizes
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Example: Higher sales of IBM, Coca-Cola, Procter & Gamble, and Satyam Computer in foreign countries
Wider Scope
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Broader scope includes
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Procuring international finance (IMF, IBRD, IFC, IDA)
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Differences in Government Policies, Laws, and Regulations
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Monetary system regulations (e.g., bank rate, cash reserve ratio)
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Cultural Factors
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Example: Fiji workers attending family activities, impacting work schedules
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Evoluation
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Current Trends
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Global, Social, Technical, Economic, Political, and Natural Environmental Factors
Problems/Disadvantages
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Tariffs, Quotas, and Trade Barriers
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Factors Affecting
Globalization Drivers
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Regional Integration
NAFTA
Free trade agreement between USA, Canada, and Mexico.
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European Union (EU)
Single market, common currency (Euro).
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