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How does the layout of a store affect customer experience and behaviour?,…
How does the layout of a store affect customer experience and behaviour?
Store setup/flow
Popular products or necessities placed at the back of the store, forcing customers to pass potentially interesting products before they find the product they came into the store for.
Different layouts affect behavior
Bottleneck layouts can make customers feel uncomfortable and cramped within the store.
A grid layout is good for a store with a wide variety of items.
A loop layout creates a set path for customers to follow, which makes them more likely to make impulse purchases.
Free-flow layouts are best for expensive and specialty items.
Shelves and cabinets that span floor to ceiling provide more space for product display, but they cam make the store feel smaller and more enclosed.
A power wall is the wall directly to the right when the customer walks in They are an important part of shop design because they are a first impression
place product that you specifically want to sell on this wall
bright colours draw the shoppers' attention
Aesthetic
Tidy displays draw customers in
Customers will avoid stores with messy or awkward product displays
Different colours created different atmospheres within the store
Sensory stimulation
Harsh lights are unpleasant to shop in and will make customers have a worse experience.
Playing music within the store can make customers feel more comfortable
depending on the desired atmosphere of your store different genres, and sounds are appropriate
music should be quiet enough for shoppers to be able to talk without raising their voice at all
In food stores, taste tests allow customers to try the product as well as contribute to the sensory experience
Warm tones are welcoming and comforting
Cool tones are calming