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Batik Studio - Coggle Diagram
Batik Studio
Goals
Meningkatkan kesadaran dan apresiasi generasi muda terhadap batik
Mempromosikan produk pengrajin lokal
Menghadirkan desain batik modern dan inovatif
Meningkatkan penjualan online produk batik
Menggabungkan tradisi dan modernitas
Menjadi
trendsetter
dalam
fashion
batik modern
Meningkatkan keberlanjutan dan etika produksi industri batik
Ekspansi pasar ke ranah internasional
Target Market
Demographic
Millenial & Gen Z
All genders
Students & workers
SES A-B
Geographic
Indonesia
Urban
Psychographic
Open minded
Wants to preserve culture
Likes local culture
Has a high interest in modern style fashion combined with local creations
Care about appearance
Behavioral
Regular and first-timers
High loyalty
Active social media user
Brand Elements
Application
Logo
Website
Packaging
Visual content
Tone of Voice
Hangat & ramah
Mudah didekati
Mood
Modern & contemporary
Elegant & classy
Dynamic & fresh
Color Palette
Primary
Terracotta (#E2725B)
Sunset Orange (#FF6F3C)
Secondary
Golden Yellow (#FFC107)
Burnt Sienna (#EA5C2B)
Neutral
Warm Sand (#E3CDA8)
Chestnut Brown (#8B5E3C)
Product
Fashion
Clothings
Bags
Shoes
Peralatan Rumah Tangga
Taplak meja
Coaster
Talenan
Alat makan
Piring
Gelas
Bed sheets
Partisi penyekat ruangan
Dekorasi Dinding
Macrame
Tapestry
Paintings