Please enable JavaScript.

Coggle requires JavaScript to display documents.

TP2 - Internal Asssessment of the Firm, G6 (Carissa, Avery, Ekaitz,…

- - - - distribution
        
        retail partners, online stores, direct sales
      - warehousing and inventory management
        
        ensure products are readily available while minimizing excess inventory.
    - - market engagement and branding
        
        advertising, digital marketing, social media engagement, and events to showcase products
      - sales strategy
        
        market research, pricing strategies, sales channel partnerships, and customer relationship management practices
        
        maximizing sales opportunities and enhancing customer satisfaction
      - product positioning and collaboration
        
        capturing market share, generating sales growth, and maximizing the effectiveness of sales efforts
    - - manufacturing
        
        PCB assembly, laptops, motherboards, graphic cards, smartphones, etc.
        
        involves R&D, design, prototype, innovation, and quality control
    - - customer support and assistance
        
        technical support, warranty services, repair assistance, software updates, and educational resources
    - - supply chain management
        
        sourcing components and materials
        
        processors, memory chips, display panels, batteries, etc.
        
        transportation management
        
        how the components get to their factories, considering cost, speed, and reliability
        
        truck, ship, plane
        
        warehousing
        
        stores incoming components near the factories
        
        use software and systems to manage processes
        
        inventory control
        
        keeps track of the components in stock
        
        quality check
  - - - innovation and product development
        
        Asus invests in research, development, and engineering to innovate new products, features, and designs
        
        hardware and software development, focusing on improving performance, functionality, and user experience
    - - recruiting, training, and retaining talents
        
        includes talent acquisition, employee development, training programs, performance management, and succession planning
      - employee engagement and satisfaction
        
        includes employee recognition, wellness programs, feedback mechanisms, and work-life balance initiatives
    - - managing relationships with suppliers
        
        enhance sourcing capabilities and maintain competitive edge
      - identifies the components and materials needed for their products and procures them from various suppliers worldwide
        
        involves selecting suppliers, negotiating prices, placing orders, and ensuring timely delivery of components
    - - facilities and equipments
        
        manufacturing facilities, research labs, and distribution centers, machinery, tools, and automation systems
        
        support its operations and manufacture processses
      - IT systems
        
        hardware, software, and networks used for data management, communication, and operations
    - - general management
        
        sets up its organizational structure, strategic planning processes, and decision-making frameworks
        
        make sure operations work effectively
      - finance and accounting
        
        handling budgeting, financial reporting, and ensuring compliance with accounting standards
      - legal compliance
        
        ensuring compliance with regulations
      - corporate governance
        
        establishes governance structures, policies, and procedures
- - - - Laptops, tablets, smartphones
        
        Drives innovation and customer satisfaction
    - - Motherboards and graphics cards
        
        Ensures product quality and technological advancement
    - - Business laptops, desktops, monitors, motherboards, and agile IT solutions
        
        Supports small & medium businesses, enterprise, and education sectors
    - - Intelligent robots, networking cases and optical drives
        
        Pushes boundaries in AIoT and industrial applications
  - - - AIoT Alliance Program
        
        Independent Software Vendors (ISVs)
        
        Value-Added Resellers
        
        Cloud Solution Providers
        
        Distributors
        
        System Integrators (SIs)
      - ASUS Partner Program
  - - - Adobe Creative Cloud
      - Adobe Acrobat Standard DC
      - Adobe Substance 3D
    - - Maintain quality, ensure reliability, and enable product innovation
    - - Meets global demand, manages inventory effectively
    - - Enhances customer loyalty and differentiates products in the market
    - - Protects own innovations, offers unique product features
- - - - Diverse
        
        Wide range of laptops and other peripherals
        
        Zenbook, Vivobook, Expertbook
      - Low Cost, High Value
        
        wide distribution and close supply chain partnerships
        
        Higher profit margin
        
        Fast turnaround on product development, fast ramp up of production
      - The ZenBook Duo
      - Future Product development projects
        
        ScreenPad Plus dual-screen laptops
        
        ProArt creator laptops
        
        Professional gaming LED displays & PCs
        
        ChromeOS devices
        
        AIoT solutions (Smart Manufacturing, Smart Healthcare, Smart Retail)
  - - - PC
        
        generative AI techniques
        
        chip suppliers
        
        Intel
        
        key partners
        
        Qualcomm
        
        AMD
        
        NVIDIA
        
        AI software/ operating systems
        
        Microsoft
        
        Adobe
        
        OpenAI
        
        metal/ plastic components
      - Business Co
    - - AIOT
        
        mostly customize
        
        cooperate across industries
      - ASUS cloud, web server
        
        for Information Technology companies in NA, EU
    - - business solutions
        
        human resources/ management
        
        key resources
- - - - Human Resource
        
        Save time to instal software
        
        :red_flag:Cloud storage service
        
        :red_flag:ASUS Control Center
        
        :red_flag:Software and hardware integration
        
        :fire:Support VP & CR & CH
        
        :red_flag:Commercial Team :heavy_plus_sign:Commercial Business :
        
        The commercial team will join the business to help plan and build a set of equipment which is suitable for the enterprise environment
        
        Extend the service chain from pre-sale, sale to after-sales :chains:
        
        :check:The main reasons for increasing the value of differentiated services
        
        :check:Four Core Value:Reliable/Elasticity/Simplify management/Sustainable development
      - Professional Knowledge
      - Relational Capital
        
        :red_flag:Global FAE Service Center
        
        Work together with commercial service teams in each region of Asia Pacific, Europe, and the Americas to exchange experiences
        
        :fire:Support RS & CH
      - :thinking_face:(We should consider VP/CR/CH/RS)
  - - - factory scale
        
        ROA
        
        A company's ability to use its assets to make money
        
        9.2%
        
        3.5%
        
        2.78%
        
        1 more item...
        
        ROE
        
        A company's ability to make money for shareholders
        
        18.9%
        
        7.4%
        
        5.3$
        
        1 more item...
        
        Receivables Turnover Ratio
        
        Whether fixed assets can be fully utilized
        
        5.47
        
        5.79
        
        3.46
        
        1 more item...
      - Market value of fixed assets
        
        real estate owned or managed
        
        153,258010(2021)
        
        146,904,094(2022)
        
        170,218,372(2023)
      - Alternative uses of fixed assets
        
        Technical or economic depreciation of old assets
        
        3,159,301(2021)
        
        2,142,110(2022)
        
        2,250,239(2023)
    - - Credit rating
        
        IDR
        
        BB+ to BBB
        
        National Long-Term Rating
        
        A-(tw) to A+(tw)
      - Net cash flow
        
        Operating cash flow+ investing cash flow + financing cash flow
        
        13,539,781(2021)
        
        -7,460,276(2022)
        
        9,053,116(2023)
      - debt-to-equity ratio
        
        financial leverage indicator
        
        104.58%(2021)
        
        107.66%(2022)
        
        94.10%(2023)
- - - - ultrabooks
        
        Zenbook
      - gaming laptops
        
        ROG
      - 2-in-1 convertible devices
        
        Zenbook Flip
      - 2023 mix revenue: 63%
    - - gaming desktop
      - compact PCs
      - all-in-one PCs
    - - graphic cards
      - sound cards
      - networking cards
      - 2023 mix revenue: 36%
    - - graphic cards
        
        High performance GPUs
        
        Republic of Gaming (ROG)
    - - Zenphone
      - ROG phone
      - 2023 revenue: 1%
    - - Rank 5: 7,1%
    - - keyboard
      - mouse
      - game console
      - headphones