Paragraph 3 - Choice and Constraint: Advertisement and knowledge
Introducing the ideas of Stiglitz, such as 'information asymmetry'; a disparity of knowledge across society, further reveals how some groups can be more active in making and remaking.
Stiglitz might argue that crudely, levels of wealth are broadly representative of levels of knowledge across groups. Indeed, it is intriguing that Stiglitz identifies both the working-class and consumer as being victims of information asymetry, further demonstrating that in some ways 'the repressed' and 'the seduced' are comparable in their ability to make and remake.
(Blakeley and Clarke, 2022, pp. 387-388)
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Advantage of knowledge is demonstrated by the socially engineered advertising that is produced by supermarkets and big online retailers such as Amazon - designed to seduce the consumer (controlled individuals).
De Nora and Belcher (2000) cited in Havard, Revill and Staples (2022, pp. 212-215)
The creators of such advertising and social ques are unlikely to expirience 'latching' or therefore sedction in the same ways - they created this stuff!
This group of people are more active in the making and remaking of society, even than the genuine 'seduced'. By identifying the creators, we can better understand the term 'seduced' as a group of people believing in personal choice that in reality exists only within a framework constructed for the purposes of wealth creation. Top 1% aren't really seduced - they are the facilitators of seduction, perhaps Bauman would have agreed if he saw the disparity of inequality that followed his time. p.287
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