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Funding scenarios - Coggle Diagram
Funding scenarios
What we need to spend money on
SALES
Acquisition - Acquire faster
Automate sales process
Could be 10 000 per annum or more
Automate Item onboarding
Acquiring new partners
SYSTEM
Ongoing - Automate ongoing experience
Marketing automation
Trigger events automation
Valuation updates
System integrity
Data checks and streamlining
Adversarial AI
Keep up with sales - automate account creation and onboarding
STRATEGY
Customer journey - mapped out
Partner acquisition
Customer acquisition
The APP
UI and UX
Redesign key pages
Stream-lining
Web-app design - more responsive
Platform
Android
Huawei
MARKETING
OPERATIONS
TEAM
HR
Processes
Key bottle-necks
Sales - Bulk user messaging - how we get in touch with users
Account creation and customer onboarding - Slow initial items
Down-stream automation challenges - When someone is on the system it's not quite automatic yet
Marketing - Communication and marketing program not set up
Sales process not ready for scale
App dev is robbing time
Where we are?
The idea is validated
Pricing is being determined
We are struggling already with success
There are other opportunities - Art / contents
The model has changed slightly
More of a freemium model
We need to systematically close users better
More upfront work
Which needs more automation
What we need to do
We need to acquire faster
We need to load faster
Automate Automate
Automate customer acquisition better
What can change our situation?
Acquisition
More partners
more markets
Share of wallet
Freemium service
Retetion
Stream-lined process
Scenarios