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PEST ANALYSIS: RYANAIR - Coggle Diagram
PEST ANALYSIS: RYANAIR
Political
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Wide scope operations follows international treaties such as Warsaw convention, Hague convention and the Vienna protocol
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Negative allegations that Ryanair did not comply with social distancing however this claim was denied
Economic
economic growth
consumer expenditure, oil socsts, raw material costs
investments, government expenditure
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Social
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consumer behaviour, leisure interests and lifestyle changes
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Legal
Ryanair initially questioned the impositions of travel restrictions by the Irish government but this was dismissed
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labour and employment problems could worsen as the airline enforces planned job cuts and pay reductions in light of the pandemic
Environmental
largest contribution to greenhouse gas emissions caused primarily by the burning of fossil fuels for cars, trucks, trains and planes
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Advertising standards agency rules the greenest, lowest carbon-emitting carrier advertisements to be misleading as they present supporting evidence
Ryanair vows to eliminate non-recyclable plastics on all flights and keep emissions low, like our fares
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