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SWOT ANALYSIS: RYANAIR Ryanair Holdings plc. (2023) Company profile.…
SWOT ANALYSIS: RYANAIR Ryanair Holdings plc. (2023) Company profile. Available from
https://eds-p-ebscohost-com.proxy.library.lincoln.ac.uk/eds/pdfviewer/pdfviewer?vid=7&sid=b98204a2-e36e-4d7d-9e94-cb29dad2c5bb%40redis
[Accessed 7 May 2024].
Strengths
Distinctive business model
passenger transportation business through distinctive operational characteristics with operating low costs
forced reduced and controlled primary expenses; aircraft equipment costs, personnel costs, customer service costs, airport access and handling costs
emphasises productivity based pay incentives
leading industry position
lower fares better punctuality, fewer lost bags, great route choice, most on time flights, fewest cancellations, a continuing program of improvements
fewer passenger complaints
a strong industry position enables Ryanair to further strengthen its customer loyalty and customer retention metrics as well as enhance its brand image at regional and global scale
broad operational network
meeting needs
3000 scheduled short haul flights
maximises operating costs for the company in the form of selling, general and administrateive expenses
Weaknesses
increase in liabilities
an increase inn liabilities prevents the company from meetinging its short tem obligations
such significant increase could affect the company's credibility in the market and pose operational risks when it strives to raise money for investment
Opportunities
strategic agreements
forged new strategic agreements to augment its growth
partnerships enhance travel offerings
training programmes and technological advancements operating in new areas of the world
positive outlook for global travel and tourism industry
global tourism industry is booming which could boost the demand for the groups services
rise in investments are likely to boost activities, international tourist arrivals
network and fleet expansion
focus on continuous expansion of bases and new routes to enhance its competitiveness and grow business
6 neww London routes
consistent growth
Threats
growing airline safety concerns
may impact passenger traffic volumes
increased time at immigration for passengers
uncertainty for foreign travellers, other nations may also implement similar security measures
strict regulations in the airline industry
Required to comply with Federal Aviation Administration and Department of Transportation
flexibility to accommodate technological innovations
companies may need to upgrade its procedures to comply with new or changing rules, which would increase capital expenditure and have an effect on its financial status
intense competition and price discounting
Highly competitive industry
competitive factors include fares, customer service, routes served, flight schedules, types of aircraft, safety record, reputation, code-sharing relationships, capacity, in-flight entertainment systems and frequent flyer programme
fierce rivalry may hinder the company's ability to increase passenger numbers and expand its operating network, which may negatively affect its market share.