Week 25 B2B buying process in context
product decision process
problem recognition
general need description
product specification
supplier decision process
supplier search
proposal solicitation
supplier selection
order-routine specification
performance review
external factors influencing buyer behaviour
Technological
ethical
environmental
political & legal
internet, platform
connect buyers w suppliers
regulatory unions
Government policy
enhance or adversely affect suppliers’ ability to operate
EU
single market
World Trade Organization
Brexit
International Organization for Standardization (ISO)
sustainable
eco friendly
environmental management system (EMS)
code conduct/ethics
corporate values
bribes /fraud etc
nature of business
business strategy
manufacturing
whole saler
etc