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Week 25 B2B buying process in context - Coggle Diagram
Week 25 B2B buying process in context
product decision process
problem recognition
general need description
product specification
supplier decision process
supplier search
proposal solicitation
supplier selection
order-routine specification
performance review
external factors influencing buyer behaviour
Technological
internet, platform
connect buyers w suppliers
ethical
code conduct/ethics
corporate values
bribes /fraud etc
environmental
International Organization for Standardization (ISO)
sustainable
eco friendly
environmental management system (EMS)
political & legal
regulatory unions
Government policy
enhance or adversely affect suppliers’ ability to operate
EU
single market
Brexit
World Trade Organization
nature of business
manufacturing
whole saler
etc
business strategy