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SMMC-EMI_G4_TP Progress Report 2– External Environmental Analysis- STARLUX…

- - - - Starlux’s third U.S. gateway after Los Angeles and San Francisco
      - direct flights to Taipei and seamless connectivity to 21 Asian destinations
      - operate on STARLUX’s next generation Airbus A350
      - luxury service
        
        in-cabin aromatherapy
        
        Michelin-rated meals
        
        comfortable private space
  - - - by repeatedly increasing capital with investments from Taiwanese private companies
    - - launched new routes serving 2 Japan Airports and Bangkok Airport.
- - - - Equipment and Machinery
        
        tools, vehicles, and specialized machinery.
      - Aircraft Fleet
      - Ground Facilities
        
        airport terminals, hangars, maintenance facilities, and offices owned
      - Technology Infrastructure
        
        computer systems, software
    - - Cash and cash equivalents
        
        daily operations, expenses, and emergency reserves.
      - stocks, bonds, or other securities
      - Accounts receivable
        
        such as airline ticket revenues.
  - - - pilots and crew
        
        Ground staff
        
        customer service
        
        Technical staff*
        
        Management and Administrative Staff
        
        Trainers
        
        marketing staff
    - - Brand value and reputation
      - technology and systems
      - company culture
        
        Develop+Security+Operation=DevSecOps :!:
    - - relational
        
        client
        
        supplier
        
        Partner
        
        government
      - social
        
        environmental protection
        
        e.g Airport noise control
        Air pollution prevention and control
        
        Employee Benefits
        
        social responsibility
        
        e.g Energy saving and carbon reduction
        (CORSIA)
        
        public safety
- - - - Quality Seekers
        
        Safety Conscious Travelers
        
        Business Travelers
        
        Holidaymakers
        
        TA :smiley:
  - - - International Routes :globe_with_meridians:
        
        Domestic Routes :desert_island:
        
        International Routes Cargo/Goods Services :package: : 0.4%
        
        International Routes Passenger transport :silhouettes: : 7.8%
  - - - Segment their operations into different business units based on various business scopes or aviation services
        
        international routes
        
        domestic routes
        
        charter services
        
        Why :question:
        
        Business Focus
        
        Efficiency Improvement
        
        Market Specialization
        
        Resource Optimization
- - - - Ryugen, H. (2023) Taiwan’s Starlux Airlines Flies High by betting on Luxury, Nikkei Asia.
        
        最新消息 - Starlux Airlines (2024) STARLUX Airlines Official Website.
        
        數位時代編輯. (2024, February 16). 星宇航空1月營收創新高！砸180億還要被罵，張國煒揭星宇5年辛酸史. BNext. https://www.bnext.com.tw/article/75783/starlux-penang-chang
        
        經濟日報 (2024, March 11). 星宇營收／2月28.68億元、年增109% 續創歷史新高. Retrieved from https://money.udn.com/money/story/5607/7823446
        
        Yahoo新聞. (2024, March 26). 去年營收224億元星宇航空將深耕轉機市場. Yahoo新聞. https://tw.news.yahoo.com/%E5%8E%BB%E5%B9%B4%E7%87%9F%E6%94%B6224%E5%84%84%E5%85%83-%E6%98%9F%E5%AE%87%E8%88%AA%E7%A9%BA%E5%B0%87%E6%B7%B1%E8%80%95%E8%BD%89%E6%A9%9F%E5%B8%82%E5%A0%B4-220000677.html
        
        內化「DevSecOps」成為企業文化星宇航空如何提供高品質且安全的服務?
        https://www.gss.com.tw/gss-eis100/2772-eis100-14
- - - - 110402016 曾于倫