New job opportunities, perhaps in England or abroad, may mean that an individual cannot communicate in Welsh in the workplace, and this can represent a significant loss in their identity. Commuting or moving away may not be an option for people who have carer responsibilities for older parents, or where children are settled in school. Alternatively, individuals might simply not want to move away from their loved ones. In these circumstances, a lack of employment opportunities means that people experience rural poverty, i.e. they have insufficient resources to meet their living needs. In addition to this, housing in parts of rural Wales can be unaffordable to local people on lower incomes, due in part to the higher house prices that can be paid by people who have retired and moved into the area, or people who have second homes.