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Marketing Communications Mix - Coggle Diagram
Marketing Communications Mix
Tools
Public Relations, Sponsorships & Cause Related Marketing
Alternative Marketing
guerilla marketing
buzz marketing
viral marketing
Sales Promotion
Consumer Promotions
Coupons
Premiums
Contests and Sweepstakes
Sampling
Price-off
Crisis Management
The basic steps of effective crises communications
Be prepared and have a crisis management team
Identify the right spokesperson according to the severity of the crisis
Monitor what is being said in social and traditional media
Response quickly
Demonstrate empathy, honesty and sincerity
Types of responses
Apology strategy
Deflection strategy
Denying the blame
Impression management strategy
Digital Marketing
the Latest Trends
Effectiveness
Heavy won't Survive
Responsive
Digital Marketing & Social Media
ROPO effect
people who research online but purchase offline
social media marketing is a particular form within digital marketing.
Search Engine Optimization & Content Marketing
User Search
Competitors
enhance your results using key words that fewer competitors use
producing complimentary content to the product.
use strategies that are not already used by the competitors
Keywords
Qualified Traffic
utility matrix
Do something for me
Teacher
Guide
Coach
Informer
Help me do something
Solve
Give Advantages
Promote
Connect
Live Data
Evaluation IMC campaign
Which vehicles should we use to convey our message?
What is the budget we need to allocate for our campaign?
What are the specific points to be communicated?
How will we assess the impact of our communications campaign?
What is the objective of the communications?
To whom do we address our communications?