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advertising - Coggle Diagram
advertising
strategy
make us laugh
to shock/ make people talk
personification of the glasses
endorsement : when a celebrity is used to sell a product
pun/ play on words
use an icon: Santa Claus
contrast = to surprise
make you look twice at the ad
goal
to sell a product
to convey a message
TO stop racism/ discrimination
to sensitize people
to have a good brand image
types
picture/ poster
video= TV commercial
social media
billboards
fun
realistic/ a burning issue
provocative
sexy/ use of colours
ad= advertisement
advertiser
slogan 'come as you are'