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DUCxANM Livestreaming on Shopee - Coggle Diagram
DUCxANM
Livestreaming on Shopee
LS Planning
Separate by Campaign Type
Campaign LS
Spike Day (Double Digit or Mega)
Minispike #1 (15th)
Minispike #2 (25th)
Minispike #3 (1st of month)
Daily LS
May: Every Thu (16th, 23rd, 30th of May)
Jun: Every Thu & Fri
Livestream Calendar
Which date
Which hour/date
Content Topic/Livestream
Sales Driven
Education
Product Showcase
New Product Launching
FAQs
Promotion for each Livestream Type
Script/Livestreams (Minigames,...)
LS Production
Before Livestream
During Livestream
After Livestream
Media Pushing for Teasing/During Livestream
Teasing Period
Way of working
Step 1: Planning
AnyMind
15th each month - 1
Step 2: Confirm Planning
DUC
5 working days later
Step 3: Operate & Tracking Performance
ANM: Tracking Performance
DUC: Operate LS
Step 4: Analysis & Improvement Plan
ANM
10th each month+1