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TP 2 - Internal Assessment of the Firm, G7 (Michiko, Jerry, Elvira, Shella…
TP 2 - Internal Assessment of the Firm
Core Competencies & Complementary Assets/ Key Partner
Core Competencies :fire:
divided by:!:
providing access to various broad and potential markets
difficult for competitors to copy/plagiarize/follow
make a significant contribution to product benefits for customers
meaning :arrow_right:
the resource & capabilities that comprise the strategic advantages of a business
Indofood focuses on taste quality compared to its competitors :star:
Indofood(CBP)
packaged food
Bogasari
wheat flour and pasta
Distribution
all indofood product
Agribusiness
cooking oil, margarine, and shortening
Conclusion :check:
Indofood's core competence lies in ideas and creativity to create new innovations and product development
about 40 product and 7 subsidiary in the market
Key Partners
creating company's core value with the help of external relationships
:one: Bogasari
largest integrated flour miller in Indonesia
undeniable impact on international market
the largest pasta producer in South East Asia (the La Fonte brand)
:four: Joint Venture with international groups
aspirations to become a global player can be seen in the establishment of joint venture companies
EX: Singapore-based Asahi Group Holdings , Japan's Tsukishima Food Industry, Co., Ltd, Nestle etc
:two: Agribusiness Group
integrated operation chain that owns a number of leading brands derived from palm oil
to milling, refining, branding and marketing of cooking oil, margarine, shortening and other palm oil products
:three: Cultivation and Processed Vegetables
conducted by China Minzhong Food Corporation Limited
Industry Value Chain
primary activities
inbound logistics
Bogasari Flour Mill
"Total Food Solutions" company
covering all stages of food production process
operation
food seasonings
Sambal Indofood
diary
Indomilk
noodles
Indomie
snack foods
Chitato
nutrition & special foods
Promina
beverages
Ichi Ocha
outbound logistics
supermarkets
convenience stores
wholesalers
retailers
food services establishments
fast food chains
cafe
restaurants
exporting products > 60 countries
marketing & sales
target population
travelers
teenagers
working people
families
children
e-commerce
grocery delivery platforms
own e-commerce website
third-party online marketplaces
good ads
Facebook
Tik-tok
Instagram
promotional events
service
complaints
customer services hotlines
downstream
firm infrastructure
production facilities
procurement
take ingredients from own sudsidiary
get imported
maintain quality
technology development
Enterprise Resource Planning ( ERP)
manage & integrate important parts of business
implement resource planning
human resource management
workforce
approximately 62 thousands
employees
important group of stalkholders
important elements
Key Resources
Tangible
Physical Assets
Facilities
Manufacturing Facilities
Office Spaces
Warehouse
Retail Outlets
Equipment and Machinery
Manufacturing Equipment
Office Equipment
Transportation
Specialized Machinery
Inventory
Raw Materials
Work-in-Progress
Finished Goods
Merchandise
Land and Real Estate
Land
Real Estate Properties
Facilities
Financial Assets
Cash Reserves
Physical Cash
Bank Deposits
Marketable Securities
Accounts Receivable
Invoices
Trade Credit
Outstanding Balances
Aging Reports
Investments
Stocks
Bonds
Mutual Funds
Exchange-traded Funds (ETFs)
Credit and Financing
Business Loans
Trade Credit
Bonds and Debentures
Equity Financing
Intangible
human capital
skilled workforce
training and development programs
Leadership and Management Expertise
Employee Engagement and Retention
structural capital
Intellectual Property
Information Systems and Technology
Standard Operating Procedures
Research and Development Facilities
relational capital
Customer Relationships
Supplier and Distribution Network
Strategic Partnerships
Community and Stakeholder Engagement
Core Businesses/ Product lines
Revenue Stream
Consumer Branded Product :star:
61.41%
Noodles :star:
65%
Dairy
13%
Snack Foods
13
%
Food Seasonings
5%
Beverage
2%
Nutrition & Special Food
2%
Bogasari
27.23%
Agribusiness
14.30%
Distribution
6.23%
Market share
🇮🇩 Instant noodle
Indomie :star:
71,2%
Mie sedap
13,9%
Gaga 100
4.2%
ABC
2,9%
Sarimi :star:
2,4%
Supermi :star:
1.9%
Others
3.5%
Dyanamic Capabilities
Product Innovation
Packaging
Flavour
Sustainable Initiatives
Managing Environmental Aspect
Waste
Establish The Indofood Waste Bank Program
Energy
Water
Complete report each year :!:
Acquisition
The biggest instant noodle manufacturer in the Middles East
PT Indofood Fritolay Makmur (IFL)
G7
Michiko
Jerry
Elvira
Shella
Angeline
Annie
Jean
