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TP2_Nintendo, G2 (DICE4 Becky, DFLL3 Keely, DFLL4 Cathy, IBS3 Lizzie,…

- - - - FY24
        (2023.04.01-2024.03.31)
        
        Comparison
        
        +4.4 %
        
        +1.5 %
        
        +81.6 %
        
        +98.5 %
        
        1,671.8 bn yen
        
        1,567.8 bn yen
        
        92.7 bn yen
        
        11.2 bn yen
      - 1,601.6 bn yen
        
        1,544.9 bn yen
        
        51.0 bn yen
        
        5.6 bn yen
    - - Dedicated video game platform*1
        
        Mobile, IP related income, etc.*2
        
        Other e.g. Playing cards
        
        Note
        Star 1: Includes hardware, software (including downloadable versions of packaged software, download-only software, add-on content,and Nintendo Switch Online) and accessories.
        Star 2: Includes income from visual content, smart-device content and royalties
    - - The Americas (美洲)
        
        44.3%
      - Europe
        
        24.3%
        
        Proportion of sales outside of Japan: 78.3%
      - Japan
        
        21.7%
      - Other
        
        9.7%
  - - - FY24
        (2023.04.01-2024.03.31)
        
        15.70 mil units
        
        Comparison
        
        -12.6 %
      - 17.97 mil units
        
        6.14 mil units
        
        3.86 mil units
        
        -37.1 %
        
        +1.1 %
        
        -3.7 %
        
        2 more items...
        
        :crown: Nintendo Switch – OLED Model has had the best sales in comparison to other Nintendo hardware products
        
        9.32 mil units
        
        2.52 mil units
        
        199.67 mil units
        
        1 more item...
        
        9.22 mil units
        
        2.62 mil units
        
        213.96 mil units
    - - Nintendo Switch
        
        Nintendo Switch – OLED Model
        
        Nintendo Switch Lite
        
        Software
        
        Number of Million-Seller Titles
        (FY24)
        
        Titles: Another word for video games
        
        31 titles
        (20 Nintendo titles and 11 titles by other software publishers)
        
        4 more items...
  - - - FY24/Q1-Q3
        (2023.04.01-2024.03.31)
        
        43.6 %
        
        81.2 %
        
        Comparison
        
        -2.0 pt.
        
        +2.1 pt.
      - 45.6 %
        
        79.1 %
        
        48.2 %
        
        50.2 %
        
        +2.0 pt.
    - - Proportion of first-party software sales*2
        
        Proportion of digital sales*2
      - Note
        Star 1: Proportion of sales to total dedicated video game platform sales
        Star 2: Proportion of sales to total dedicated video game platform software sales
- - - - Advertising measurement and analysis
        
        Audience targeting
        
        Market trend analysis
      - Search engine and search functionality development
        
        Product search and purchase
        
        User support and information inquiry
    - - Advertising and marketing strategies
        
        Product promotion
        
        Brand building
        
        User engagement and interaction
  - - - Drawing
        
        Nintendo Pictures Co., Ltd.
        
        Production source
        
        ArtePiazza Co.,Ltd.
        
        SUPER MARIO RPG
        
        Eighting Co., Ltd.
        
        Pikmin
      - EMS（Electronics Manufacturing Service）
        ↓
        Hardware production
        
        Produced in China
        ＋
        Also produced in Vietnam, Malaysia, etc
        
        Hon Hai Precision Industry Co., Ltd.
        
        TSMC
      - Official licensed products(Other social products)
        ↓
        Peripheral
        
        HORI CO., LTD
        
        Bandai Namco Group
        
        ZUIKI Inc.
        
        Anker Innovations Technology Limited
        
        Western Digital Corporation(WDC)
    - - Data analytics
        
        Pre-investigation
        
        Adobe Analytics (Omniture)
        
        Amobee
        
        Google
        
        Google Analytics
        
        Bing Ads
        
        Adjust
        
        Qualtrics
        
        The Trade Desk
        
        Treasure Data
        
        Feedback analysis
        
        iSpot
        
        Television advertising
        
        Ooyala Analytics
        
        Gameplay and promotional video
        
        PriceSpider
        
        Pricing
        
        Quantum Metrics
        
        Data Experience Optimization
      - Media marketing
        
        Facebook
        
        Pinterest
        
        Reddit
        
        TikTok
        
        Twitter
        
        YouTube
        
        Snap Inc.
        
        Snapchat
        
        Yahoo!
      - Security services
        
        Akamai
      - App performance
        
        Internal and external search functionality
        
        Algolia
        
        Stability
        
        New Relic
        
        Media player
        
        Ooyala Video Player
  - - - Developed and introduced innovative hardware to the gaming industry
      - Successful on consoles like Wii and Switch
    - - Has a long history and strong brand power
      - Creates trust and loyalty in the gaming industry
      - Provide family-friendly entertainment
        
        Loved by a wide range of generations from children to adults
    - - Creating unique games
        
        e.g. Mario and Zelda
      - Building a strong IP through popular series
        
        Many related products
    - - Introducing new ideas and concepts
        
        e.g. Wii, Nintendo Switch, etc.
      - Making innovative efforts in the gaming industry
- - - - Brand Reputation
        
        Building a strong brand reputation such as
        family-friendly entertainment, creativity and nostalgia
        
        :fire: Attracting loyal customers
      - Technology
        
        Patents
        
        Smart fluids
        
        Fixing the problem of gamepad
        
        Cloud gaming
        
        e.g. Switch Online
      - Intellectual property
        
        Pokémon
        
        Pokémon Center in Taipei
        
        Kirby's Dream Land
        
        Theme restaurant
        
        Mario
        
        Theme park
        
        Movie
        
        :red_flag: Not merely focusing on the game consoles
    - - Customer relationship
        
        Valuing social responsibilities
        
        Ensuring product safety
        
        Creating an environment where children can play with peace of mind
        
        Improving product quality
      - Strategic partnership
        
        Data analysis
        
        e.g. Google, Amobee
        
        R&D
        
        e.g. Tose Co., Ltd., SEGA Corporation
        
        Marketing
        
        e.g. Youtube
    - - Miyamoto Shigeru
        
        As the general manager of Nintendo Entertainment Analysis & Development (EAD)
        
        Designing best-selling game series, including Mario, The Legend of Zelda, Donkey Kong
        
        :star: The father of Mario
  - - - Production facilities
      - Inventory
  - - - Continuously optimize/produce resources for high-quality game content (software)
        
        In-company development department
        
        KP / Production chain
    - - Popular IP
    - - The components of high-performance organizations (structural capital and operating model)
        
        For example: The Intellectual Property Rights Department, composed of very powerful lawyers, initiated a lawsuit against merchants on the market who imitated Nintendo IP.
    - - Unique and complete brand image / IP patent
- - - - “fun-filled worlds”
        
        Flexibility
        
        Sincerity
        
        Originality
  - - - Publisher
        
        Manufacturers
        
        Distributors
        
        Retailers
        
        Sell the consoles and games to final customers (other gaming stores)
        
        Buy the games and consoles from the publisher
        
        Sell to retailers
        
        Approve titles and manufacture copies
        
        How to make profits?
        
        Royalties received from the publishers
        
        Responsible for financing, managing, and marketing
      - Use both third party and independent developers
        
        Ensure a wide range of innovation and creativity
  - - - Outbound logistics
        
        Shipment and distribution
        
        Difficulty meeting shipping schedules
      - Marketing and sales
      - Operations
        
        Assembly
        
        Component fabrication
      - Services
        
        Console device warranty
        
        Presumed good due to loyal customers
      - Inbound logistics
        
        Warehousing
        
        Poor assessment of product popularity
        
        Create shortage of materials
        
        Architecture to receiving and storage of customer information for digital media company
        
        Material handling
    - - Technological development
      - Human resources management
      - Procurement
      - Infrastructure
        
        Focuses on general management, legal services, planning, finance
- - - - Ring Fit Adventure
        
        Switch Sports
        
        Ring-con
      - 2019
      - Hit a home run during the pandemic
        
        Got stuck in technical innovation
        
        Cost increasing
        
        Acquisition
        
        SRD for game producing
        
        Software
    - - Motion Sensing
        
        Nintendo
        
        Positions
        
        Exclusive gaming platform / One-and-only knowledge of motion sensor
        
        Paths
        
        Applying in the model of new console
        
        Also new model of NSwitch
        
        Makes Nintendo get into every single person
        
        Processes
        
        Integrate
        
        Joy-con design in the begining
        
        Exploitation
        
        Hardware
        
        Reconfigure
        
        New blood / Equipment Replacement
        
        Build
        
        Combine a PROJECT of hardware x software
        
        Competitor
        
        Xbox / One Kinect Sensor