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Sales & Marketing activities - Coggle Diagram
Sales & Marketing activities
Strategic Goals
Market Led #1: Increase differentiation of our product solutions to increase market penetration, pricing potential and reduce impact of product substitution
Identify market needs for our core markets: Marketing Services Manager
(Sept 2024)
Delivery of technology and concepts through our NPD pipelines: Agronomy Service Managers
(June 2024 framework; delivery by June 2026)
Delivery on seed enhancement NPD to increase differentiation: SE Coordinator
(May 2024 to June 2026)
Market Led #2: Develop a portfolio strategy, aligned to market needs of our core markets
R&D investment, pipelines and activities
Marketing Services Manager
(Sept 2024)
Marketing focus, strategies and priorities
Marketing Services Manager
(Sept 2024)
Operational prioritisation
Marketing Services Manager
(Sept 2024)
Market Led #3: Create engagement with stakeholders, through value chain, to influence the market
Engagement with channel partners
Commercial Managers
(Jul 2024 to Apr 2025)
Engagement with end-users
Agronomy Services
(Aug 2024 >)
Engagement with influencers
Agronomy Services
(Aug 2024 >)
Customer Data & Segmentation
Marketing Coordinator
(Sept 2024 >)
Market Led #4: Assess new and improved sales processes and systems to better add value to our customers (channel partners)
Customer Journey Mapping of customer pain points
Commercial Managers
(May 2024 to Dec 2024)
E-commerce & software programs
Brand and Communications Manager
(
Jul 2024 to Dec 2025)
New sales process or arrangements
Head of Sales & Marketing
(Jun 2025 - Jun 2026)
People #1: Agronomic and product knowledge to support ‘Advice’ goal
Identification of training needs and requirements to provide market leading Advice & Service
Agronomy Services
(Aug 2024)
Develop training framework, content and modules to increase expertise
Agronomy Service Managers
(Jun 2025)
Train and measure
Agronomy Service Manager
(Jun 2026)
Sales
Western Victoria Strategy
Commercial Manager (TP)
(Jun 2024 / July MBR)
Central QLD Strategy
Commercial Manager (AF)
(Jun 2024 / July MBR)
Central NSW strategy
Commercial Manager (AF)
(Nov 2024 / MBR Dec)
Commercial Trading Agreement Restructure
Head of Sales & Marketing
(Jun 2024)
EIS and Incentive Offer FY25
Head of Sales & Marketing
(Sep 2024)
Power BI sales & LTI reports
Head of Sales & Marketing
(Jul 2024)
Corporate Farm Strategy
Head of Sales & Marketing
(Aug 2024)
Commercial Trading Agreement updates
Commercial Manager(s)
(Aug 2024)
Marketing
Pricing strategy for FY25
Marketing Services Manager
(June 2024)
New Website
Brand and Communications Manager
(Oct 2024)
Temperate Portfolio Plan Completion
Marketing Services Manager
(Jul 2024)
FY25 Marketing Plan
Marketing Services Manager
(May 2024)
Tropical Portfolio Plan Completion
Head of Sales & Marketing
(Jun 2024)
Spring / Summer Tropical Campaign
Brand & Communications Manager
(Jul 2024)
Autumn Dairy Campaign
Brand & Communications Manager
(Oct 2024)
Autumn extensive red meat campaign
Brand & Communications Manager
(Jul 2024 (Lambex); Nov 2024)
Economy range plan
Marketing Services Manager
(Jun 2024)
Tropical Crop Team Functionality / Direction
Head of Sales & Marketing / TM Northern NSW
Ongoing
Extensive Temperate Crop Team Functionality / Direction
Agronomy Services Manager
Ongoing
Intensive Crop Team Functionality / Direction
Agronomy Services Manager
Ongoing
Portfolio Management Review
Head of Research & Development
Ongoing
Marketing (& Agronomic Event) Calendar
Brand and Communications Manager
(Oct 2024)
Agronomic extension
Tropical customer training plan
Agronomy Services (MCJ) / Commercial Northern (AF)
(Jun 2024)
Temperate customer training plan
Agronomy Services (RW) and Commercial Manager (TP)
(Jun 2024)
Tropical extension activity (Ambassador Farms)
Agronomy Services (MCJ) / Commercial Northern (AF)
(Jun 2024 / Crop Team discussion)
Temperate extension activity (Ambassador Farms)
Agronomy Services (RW) / Commercial Southern (TP)
(Nov 2024 / Crop Team discussion)
Nutrien Sustainability Site - Tropical CQ
Agronomy Services / CQ TM
(Jun 2024 meeting / plan > underway Oct 2024)
Nutrien Sustainability Site - Temperate Gipps
Agronomy Services / Gipps TM
(June 2024 meeting / plan > underway Mar 2025)
Pasture Health Check Framework
Agronomy Services
(Oct 2024)
Human Resources
Position Descriptions
Head of Sales & Marketing
(May 2024)
Role Canvas
Head of Sales & Marketing
(May 2024)
High Performer / Potential Development Plans
Functional Lead
(August 2024)
Team Training & Development
Head of Sales & Marketing
(Nov 2024)