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Lesson 7 - Content Mastery - Coggle Diagram
Lesson 7 - Content Mastery
Goals Today
Partnering with AI
Blend traditional. modern and cutting-edge technologies
Carfting Exceptional Content
Separating ourselves from the crowd
Content Mission
Create Great Content
Make it engaging
Purpose Built Content
Value
Appeal
Leverage your Efforts
Create the Right Content
The Heart of Content - Answers
They Ask, You Answer
AI Toolkit
Copywriting
Packaging and Repurposing
Descript
Starting Point
Claude
ChatGPT
Basic
Custom Instructions
Packaging
Capsho
The Circle of Life
Hero Content
Editing
Packaging
Creating
Recording
Delivery
Outline
Repuposting
Great Content
Storylelling
Goals
Improve Retention
Comprehension
Engagement
Increase Open/Clickthrough Rates
Stand Out
What are Open Loops?
Open Loops are EVERYWHERE
Serial Storytelling
TV
Example
Classic Subject (Closed)
Open Loop: Unlock the Secrets to Monetizing Your Voice - Our Podcast Training Will Show You How
Open Loop Question What to Turn Your Passion into Profit? Our Podcast Training has the Answers
Types of Open Loops
Curiosity Loops
Titles, Whimsey, Accents
Pragmatic Loops
Tutorial Loops, What is coming next, promotion
You don't always need to create suspense
Hero Loops
Main topic, Big answer
Loop-de-loops
Circular loops within a story
callbacks
Open Loops Mechanisms
Anxiety
Present a problem
Curiosity
Making a discovery
Satisfaction
Answer a quesstion
Recrument
Identify common challenges, goals
Our Journey to Become Masters of Content
Early Steps
Create crafted content
Use Open Loops
Leverage your Valuable Content
Create the right content
They Ask / You Answer