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Block 3 - Leadership - Coggle Diagram
Block 3 - Leadership
Challenges and opportunities
HR
Empowerment
Employment
Employability
Success
Short term success
Conners "Burning platform"
Change management theories
Long term success
Rogers "Diffusion of Innovation"
Innovators
Early Adopters
Early Majority
Late Majority
Laggards
Critical Mass
Innovation
Challenges
Resistance to change
Kottler (1996)
8 Step Process
Short term wins
Urgency
Communicate vision
Empower Employees
Strategy
Consolidate & Produce
Coalition
anchor new approaches
Corporate social responsibility
Organisational change
Value
Being a value player
Holding value within a business
Service dominant logic
Marketing
Relationship Marketing
Customer Loyalty
Cost benefits
Internal marketing
Positive image
Reoccuring customers
Customer service
Treating customers equally
Service Quality