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Inbound outbound, TRACK AND CONNECT , Timescale slower, Timescale …
Inbound
outbound
Build bridges
LinkedIn
Connect with known buyers
Engage with their content
LinkedIn
Invite known buyers to follow your company page
Newsletter
Add known buyers to a special edition e-newsletter with all of the amazing stuff your agency is delivering
Build co-working partnerships; work on joint client campaigns
Plug gaps in your respective service, sector, country offers
Join international agency networks, e.g. IPRN, GlobalCom, etc.
Seller-buyer negotiating power
equal
TRACK AND CONNECT
Seller negotiating power
Lower
Outbound
How do I reach out to buyers?
Go to market
(normally via a broker)
Customise a target top250 database
Create landing page, teaser doc, Information Memorandum
Go to market by email and LinkedIn messenger
track clicks, views and engagement
Host buyers - share information, values and culture
Wait for offers
Seller negotiating power
Higher
Inbound
How do sellers come to me?
Be visible!
Industry awards
(shortlisting and wins)
Google SEO ranking
You need to be on page 1!
Earned media mentions
(PR / marketing trade media)
LinkedIn
Is your content carrying the right key phrases and hashtags to be found on LinkedIn search? e.g. 'B2B tech PR' and #B2Btechpr
(not forgetting LinkedIn search results are based on your connections and relevancy)
Companies house
Are you listed correctly?
70210 Public relations and communications activities
PR Week Top150
Marquee client
- win something amazing that makes the whole industry pay attention
Timescale
slower
Timescale
Medium
Timescale
Faster