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Tackle Obesity - Coggle Diagram

- - - - Existing Programmes
        
        Man v Fat
        
        Fit Chairboys
        
        Fit Chairgirls
      - Power of Football
        
        Universal language
        
        Adaptable formats
        
        Universally known
  - - - Stigmatisation
      - Getting a foot in the door
    - - Stigmatisation
      - Route to Market
        
        Need to use another brand (not BBFA)
      - Self-perception
      - Poor previous experience
      - Can't just be a football activity
- - - - 65,000 registered players
      - Casual players
      - Schools
    - - Low income <-> Obesity / Overweight
      - Not meeting 1hr per day target
    - - Least active benefit most
      - Large number of former players
  - - - Too preachy
      - Too subtle
      - FA Sponsors (e.g. Walkers, Mars Wrigley, Coca-Cola, Lucozade Sport, Xbox)
  - - - Tangible change
      - Measurement
      - Demonstrate causality
    - - Scale of challenge
      - Delivering quality at scale
    - - Gatekeepers
      - Time
      - Assumption that football is sorted