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Power - Coggle Diagram
Power
theorists
wareing
Political- politians, police, those working in law courts
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Fairclough
Synthetic personalisation- addressing a mass audience as though they were individuals through inclusive language use
Giles
Accommodation theory-
Convergence- speaker moves towards another speakers accent, dialect or sociolect.
Divergence- speaker actively distances self from another speaker by accentuating their own accent or dialect
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Modality
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Epistemic- strongly clarifies any element of possibility, probability or uncertainty
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Foucault
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'power ,in short, is exercised rather than possessed'
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Reception theory
Stuart Hall- Media texts encoded with values and messages by text producers. Received in different ways. Dominant/ preferred reading. Agree with the ideology. Negotiated reading, neither agree nor disagree. Oppositional reading, don't agree with message (consider representation of power in language and how different audiences read the same representation
ideology
'the sum of the ways in which people think, say and interact with the society' (folwler)
'Significations generated within power relation as a dimension of the exercise of power and struggle over power' (Fairclough)
Binary Oppositions
A pair of opposite, through to powerful form and organise human thought and culture, Formed by ideologies
Cultural hegemony
Antonio Gramsci
Domination maintained through ideology/ cultural means. Usually achieved through social institutions. Allow those in power to strongly influence the values, norms, ideas, expectations, worldview and behaviour of the rest of society
Jacques Derrida
Recognised that binary pairs were never equal and that one half or each binary pair is somehow culturally marched as being held in a more valued or positive light in society while its unmarked opposite is view less positively or negatively
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Christine Howe
difference, men had a linguistic strategy for gaining power
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Diversity approach
presents gender as just one aspects of identity amongst many, and reminds us that there can be as many differences between two women as between a man and a woman. Any differences are insignificant, exaggerated in the media, those in positions of power talk more than those without power.
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