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cognitive approach - Coggle Diagram
cognitive approach
SCHEMA
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FREDERIC BARTLETT
PEOPLE RELATE NEW INFORMATION TO PRIOR KNOWLEDGE AND FILL IN GAPS WITH SCHEMAS IF NOT ENOUGH INFORMATION ISNT AVAILABLE
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RECONSTRUCTIVE MEMORY
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LOFTUS & PALMER 1974
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MORE NEGATIVE THE WORD, CONTACTED/SMASHED AFFECTED HOW FAST THE PEOPLE EXPECTED THE CAR TO GO
RESPONSE BIAS, PEOPLE SAY HIGHER KM/H JUST BECAUSE OF THE VERB BUT IT DIDNT ACTUALLY CHANGE THEIR MEMORY OF IT
EXPERIMENT 2: THEY SAW THE CRASH (EITHER HIT OR SMASH) AND WERE ASKED IF THEY SAW ANY GLASS. PEOPLE WHO WERE USED SMASH WERE MORE LIKELY TO SAY YES
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EMOTION AND COGNITION
a vivid memory about an emotionally significant event, usually a historic or other notable event.
Sharon et al 2007
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three years after te event, 24 participants were asked to retireve memories of that day and 2001 in general
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BIASES
Heuristics
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availability heuristics
CHou and Edge 2014
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we are likely to base our self esteem on those examples we can most easily remember and which are most different from us
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more time spent on facebook than with friends believed that their friends were happier than them. opposite was also true
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