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CONTENT MARKETING - Coggle Diagram

- - - - conveys knowledge
      - changes attitudes
      - establishes associations
      - generates motivation
- - - - Short written pieces
      - Tweets
      - social media posts
      - Memes
      - Video
      - Images
  - - - 'How-to' articles
      - Video tutorials
      - Beginner's guides
      - FAQs
      - Checklists
- - - - Helps to position your products as relevant and worthy of consideration.
    - - Looking at the formats your target audience consumes to make decisions about how to craft your brand messages.
    - - Channels your audiences are inhabiting allows you to get a grasp of your audience's channel behavior.
- - - - The process of conducting research into what people think or feel about a brand, product
      - Social monitoring: the ongoing method of tracking online conversations in real-time
      - Benefit
        
        Identify Talking Points
        
        Spot Potential Risks
        
        Understand Brand Sentiment
    - - Key considerations
        
        What is their content development schedule?
        
        How is their customer feedback from and to customers?
        
        How do their search engine rankings look?
        
        Are they making use of back links?
        
        Is their website optimized?
        
        How is their social following?
        
        Are they connecting with influences or ambassadors?
        
        What's their tone of voice and does it work well?
        
        What new formats and channels are they using?
  - - - Develop a better understanding of your audience, goals, and campaign idea.
      - Tease out the nuances of the campaign.
      - Develop consistent engaging messaging across all channels and formats.
      - Use time with writers and designers more efficiently.
      - Use your budget more efficiently by minimizing the number of amendments and rebriefs.
    - - What is the campaign idea, and what are you hoping to achieve with your campaign?
      - What do you want the audience to do or feel when they see the campaign?
      - Describe your audience, i.e., buyer personas.
      - What's your brand personality and story?
      - What channels will be used in the campaign?
      - What are the formats and sizes required?
      - What's the budget?
      - What's the deadline?
      - Are there other mandatory elements to be included like logo or legal disclaimer, etc.?