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Place - Coggle Diagram

- - - - manufacturer --> retailer--> consumer
    - - manufacturer --> wholesaler --> retailer --> consumer
    - - Manufacturer --> agent --> wholesaler --> retailer --> consumer
  - - - Sell in places with easy access for consumers
      - exp: supermarkets
      - Buy large cuantties from manufacturer or wholesalers and sell to the consumer
      - E-tailing
        
        B2b
        
        B2B e-commerce short for business-to-business (B2B), electronic commerce, is selling products or services between businesses through the internet via an online sales portal. In general, it is used to improve efficiency for companies. Instead of processing orders manually – by telephone or e-mail – with e-commerce orders can be processed digitally.
        
        E-tailing is when a transaction takes place over the internet
    - - Buy objects in bulk from manufacturer
        
        buying in bulk means to buy a lot of products from only one manufacturer
      - normally sell in bulk to retailers
      - get discounts from buying in bulk
    - - Let products from one part of the world to get to other regions
      - Never get the product, they only act as an intermideary as they have the contacts
      - Exp: retailer wants Adidas in Europe, so they contact an agent to get Adidas which is in America so they can get it for their customers
  - - - Depending on the money you want to spend, you will pass for more or less parts of the distribution channel
    - - Each product will be sold through a different distribution channel depending on its nature or purpose
    - - Some procuders want to have control over where their product is sold
- - - - Advantages
        
        Websites can encourage people to buy more products
        
        Dynamic pricing means profits can be maximised during periods of high demand
        
        Easy to make purchases for supplies or products from other businesses
        
        direct and cheap promotional method
      - Disadvantages
        
        Can't be used for people offering online services
        
        Without face-to-face conversations, business might miss out on feedback, meaning they have less market research
        
        Large stocks and good management is needed for this operation
        
        Means that there is more competition which means people can easily switch businesses
    - - Advantages
        
        Allows customers to buy from everywere around the world
        
        There is more choice for customers
        
        Electronic payment is easy
        
        Easy to compare prices meaning it is easier to buy from the cheapest supplier
      - Disadvantages
        
        Identity theft, steeling of personal information and credit cards is a problem that makes customers concerned
        
        Products can't be handled or tired before buying the product
        
        People in poorer countries don't have the ability to access this technology
        
        Technical difficulties can lead to a worst customer experience
- - - - Supermarkets
        
        Large stores, traditionally focused on selling groceries, though most now sell a wider range of products
        
        Mercadona
      - Hypermarkets
        
        Very large warehouse like stores that sell a wide range of products
        
        walmart
      - Department stores
        
        A large store which has separate sections that sell different product ranges
        
        Corte ingles
      - Independents
        
        Small outlets that usually sell a specialised product range on a modest scale
      - markets and kiosks
        
        Small independent vendors that sell a limited range of products at particular times
      - multiples
        
        A chain of stores that sell the same range of specialised f¡products
        
        exp: Zara