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ITERATE: Iterating solutions many times within a project is key to…
ITERATE: Iterating solutions many times within a project is key to successful outcomes.
DEFINE
What os define stage: This stage is about bringing clarity and focus to the design space, by defining the challenge you are taking on, based on what you have learnt about your target user and about the context.
Why define: The Define stage is critical to the design process because it results in the POV: the explicit expression of the problem you are striving to address
How to define
Provide a clear common direction so that your team to make decisions independently in parallel
Specific, not broad. Crafting a narrowly focused problem statement tends to yield solutions that are greater quantity and higher quality when you are generating ideas
Informs criteria for evaluating competing ideas
Inspires your team
Provides focus and frames the problem
PROTOTYPE
TEST
what is test stage: Testing is the chance to get feedback on your solutions, refine solutions to make them better, and continue to learn about your target users.
How to test
Show, don’t tell
Have them talk through their experiences
Actively observe
Follow up with questions
Why prototype
To ideate and problem-solve. Build to think.
To communicate. If a picture is worth a thousand words, a prototype is worth a thousand pictures.
To start a conversation.
To test possibilities
To manage the solution-building process.
To fail quickly and cheaply
How to prototype
Start building.
Don’t spend too long on one prototype.
Identify a variable
Build with the user in mind.
IDEATE
What is ideate stage: focus on generating ideas. It’s not about coming up with the right idea, it’s about generating the widest range of possibilities. It represents a process of diverging in terms of concepts and outcomes.
Why ideate: transit from identifying problems to creating solutions
How to ideate
Body-storming
Mind-mapping
Sketch-storming
Prototyping
Brainstorming
EMPATHISE: understand:
the way people do things and why they do it,
their physical and emotional needs, how they think about things, what they value.
How to empathise?
INTERVIEWING
How to conduct an interview
Bonus
Emotions
3-peat
5 why
Ground rules
No pitching
Asking question about pass and present , never ask about future.
What to ask
Tell me a story about the last time……
What was hardest?
Why was that hard?
How do you solve it now?
Why is that not awesome?
EMPATHY IMMERSION
How to conduct an empathy immersion
OBSERVING