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Social Influence, Authoritarian Personality - Coggle Diagram
Social Influence
Conformity
What?
Conformity is a type of social influence that can be described as changing your behaviour to go along with the group if you do not agree with the group.
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Obedience
What?
Obedience is the change of an individual's behaviour to comply with a demand by an authority figure.
People often comply with the request because they are concerned about a consequence if they do not comply.
Milgram's Experiment
Method
Milgram recruited 40 male volunteers who were led to believe that they were participating in a study to improve learning and memory.
The participants were shown how to use a device that they were told delivered electric shocks of different intensities to the learners.
The participants were told to shock the learners if they gave a wrong answer to a test item - that the shock would help them to learn.
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Results
In response to a strong of incorrect answers from the learners, the participants obediently and repeatedly shocked them.
The confederate learners cried out for help, begged the participant teachers to stop, and even complained of heart trouble.
Yet, when the researcher told the participant-teachers to continue the shock, 65% of the participants continued the shock to the maximum voltage and to the point that the learner became unresponsive.
Variations
Several variations of the original experiment were conducted to test the boundaries of obedience and when certain features of the situation were changed, participants were less likely to continue to deliver shocks.
When the settings of the experiment was moved to an office building, the highest shock rate dropped to 48%.
When the learner was in the same room as the teacher, the highest shock rate dropped to 40%.
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