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NCFE Graphic Design Knowledge Organiser - Coggle Diagram
NCFE Graphic Design Knowledge Organiser
Design Components
Colour
Hue
Value
Saturation
Harmony
Monochromatic
Triadic
Tetradic
Split Complimentary
Analogous
Tone
Tints
highlights
Shades
shadows
Composition
Typography
font types
serif
has decorative flicks
easier to read in large amounts e.g. newspapers
sans-serif
no decorative flicks
modern
easier to read from a distance or quickly
dyslexia friendly
cursive
handwritten script
special occasions
human touch
more personal
display
decorative
typesetting
kerning
tracking
hierarchy
leading
character anatomy
ascenders
descenders
counters
baseline
eyes
x height
shoulders
serifs
Styles
bold
italic
wide
narrow
uppercase
lowercase
weight
blackletter
heavyweight
regular
light
ultra light
Imagery
digital
vector
paths and anchors
File formats
EPS
SVG
AI
PDF
Illustrator
Great for scaling and editing
Text, logos
raster
pixels
File formats
PSD
editable layers
JPEG
highly compatible
can be compressed to reduce file size
GIF
Animation
small file sizes
PNG
supports transparency
TIFF
editable layers, lossless
RAW
Full lossless quality for professional photography
Photoshop
Great for detail and realism
Photographs
types
icons
illustrations
photographs
adjustments and corrections
saturation
hue / colour cast
brightness
contrast
cropping
masking
blur
rotate
reflect / flip
scale
Line
Properties
Colour
weight
style
straight
curved
horizontal
vertical
spiral
diagonal
zig-zagged
dashed
texture
dry
chalky
flowing
fluid
scratchy
uses
to organise data into tables
to link elements on a page
to separate elements on a page
to create perspective illusions
to create tone
hatching
crosshatching
scumbling
to create emphasis
Tools
Pencil
Drawing tablet
Camera
Scanner
Paintbrush
CAD apps
Illustartor
Photoshop
Canva
Design Principles
Balance
Proximity
Alignment
Whitespace
Repetition
Rhythm
Fluid
Progressive
Patterns
Block
Half drop
Half brick
Reflect repeat
Rotate repeat
Random
Flow
The way a graphic design leads the viewers eye from item to item in order
Negative Space
Contrast
Materials
Paper
Tissue Paper
Screen printing ink
Paint
Lino
Pastels
Masking film
Processes
Hand made
screen printing
CAD
Printing
Offset
Gravure
Lithography
Digital
CAD rendering
image adjustments
hue
brightness
contrast
saturation
cropping
clipping masks
Printing processes
Screen printing
Lino Printing
Monoprinting
Block printing
Stenciling
To create tone
Using lline
scumbling
hatching
crosshatching
shading
CAD gradients
CAD halftone dots
Photocopying
Scanning
Marbling
Contextual Factors
Personal
Economic
Political
Social
Cultural
Briefs
Target Audiences
Primary
The people your design is intended to appeal to most
Secondary
The other people who might engage with your product - who you didn't necessarily intend to target.
Demographics
Age
Gender
Salary
Psychographics
Hobbies
Interests
Favourites
Types of brief
Commercial
A brief set by a business to help them make money
Competitive
Collaborative
Open Call
Online only
Clients
Corperate
Public Sector
Independent
Design Sectors
Illustration
Packaging
Environmental graphics
safety signage
Advertising and Marketing
Careers / Employment opportunities
artworker
creates layouts using visual elements provided for them
concept designer
art director
illustrator
employment options
freelance
self-emlployed
PRO: Can work whenever and wherever you want
CON: You have to find your own clients
PRO: You can choose who you want to produce work for
CON: No benefits like sick pay or maternity leave
in house
working for a company alone or in a small team
e.g. Coca Cola
CON: Little creative freedom / very restricted by style guides
PRO: Reliable wage
PRO: You don't need to find your own clients
CON: Working for people who don't understand design
design agency
working alongside other designers
PRO: You work with like-minded colleagues
PRO: You can work for a wide variety of clients
CON: You have to work fixed hours
PRO: You can collaborate on ideas
creative director
Comes up with ideas and strategies for advertising and marketing campaigns.
Typography
Visual identity
logo design
brand style guide creation
Visual Language to communicate to audience
Capture their attention
Communicate a message
Convey emotion
emotive imagery
To get a reaction
appeal to the intended audience
Promoting your work
Digital Portfolios
Website
Digital slideshow portfolio
Video showreel
Social Media
Intstagram
Pinterest
blog
vlog
Physical Portfolios
Leaflet or booklet
Design boards
Exhibition
Physical portfolio
Constraints in the studio
Not having the right tools
software not up to date
Tools aren't well maintained
No computer
Client requirements
Knowledge of how their systems work
Time
Bad lighting
Not having the right materials
Effective use of resources
Make sure you've got a good brief and that you understand it
Plan your time using a gantt chart to make sure you stay on track and don't spend too much time on one task - meet deadline
Thinking about reducing waste when it comes to materials
Use the right tool for the job (large paintbrush for large painting)
Planning to make sure you have all the tools and materials you need before you start
Plan to appeal to the right target audience - mood boards, surveys
Potential problems and solutions
Make sure you know exactly what the client wants before you start.