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Advertisement Analysis - Diabetes (Text A) - Coggle Diagram
Advertisement Analysis - Diabetes (Text A)
Use of Language
Inclusive and interactive ('hey you! yes you!")
Facts and figures ("1 out of 3 little kids will get diabetes")
Purpose
To persuade users to view the webpage of the organisation
To encourage taking healthy lifestyle choices for preventing diseases like diabetes
To promote buying and consuming fruits and vegetables
Audience
Parents (to help implement healthy diets for their children)
Adolescents (to take health-conscious decision)
Nutritionists (to use advertisements to help persuade clients)
Visual Elements
Colours are simplistic (orange, white, black)
Image of vegetables and fruits
Picture of NBA champ to add to persuasiveness (ethos)
Bolding text, having important words larger and in white while majority is in black
Organisation name in bigger font and bolded
Persuasive Techniques
Logos (facts and figures - stat. on kids getting diabetes)
Pathos (use of language -little children- ; inclusive language)
Ethos (NBA champ John Salley's picture ; PCRM -Physicians Committee- adds to expertise)
Format
Has pictures at the centre (on left is fruits and vegetables ; on right is NBA champ image)
First line appeals to audience (uses inclusive language)
Important words are larger, and very concise text to emphasise important pointers
Propaganda Techniques
Testimonial - famous person (NBA champ) promoting the organisation
Expert - use of 'PCRM' (physicians committee for responsible medicine)
Statistics - 1 in 3 little children will get diabetes
Emotional Appeal - colourful vegetables to make it look appeasing to consume