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Conceptual map: research methods in public relations - Coggle Diagram
Conceptual map: research methods in public relations
Surveys
Descriptive and explanatory
Sample
Random sampling
Every member of the population has an equal chance of being selected.
Non random slampling
Not every member of the population has an equal chance of being selected.
Questionnarie
A set of questions designed to gather information from respondents.
Interview
Focus group
A moderated discussion with a group of respondents to gather insights.
Telephone interview
Conducting surveys over the phone.
Internet interview
Online surveys conducted via web-based platforms
Result Analysis
Interpretation and summarization of survey responses to draw conclusions.
Communication audit
Collection of facts
Gathering data related to communication practices, channels, and effectiveness within an organization or project.
Content analysis
Analyzing the content of communication materials to assess messaging, tone, and effectiveness.
Legibility study
Evaluating the clarity and readability of communication materials to ensure they are easily understood by the target audience.
Discrete Methods
Collection of facts
Gathering specific data points or information relevant to the research question or objective.
Content analysis
Analyzing the content of texts, images, or other media to identify themes, patterns, or trends.
Legibility study
Assessing the readability and clarity of documents, websites, or other materials to ensure they are user-friendly and comprehensible.