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Design thinking - Coggle Diagram
Design thinking
Empathise
Definition : To understand and share the feelings of another
WHY
-To understand why they do what they do
-To understand why they feel what they feel
-To find out their needs
-To know what they want
-To be in their shoes and understand what they are going through
HOW
Observing
Who do you want to observe
Where can you find you target audience
What are key factors you should observe for
Interview
Engage
Build Rapport
Listen more than talk
Ask ' why '
Ask Open-Ended questions
Empathy
Immersion
See from their perspective
Limit yourself by experiencing their lives
Define
WHAT
Collating information gathered to form a problem statement
HOW
Produce a problem statement that is precise
Focus only on the problem
Link the problems, needs and wants
WHY
To have a clear and precise POV that addresses the problems by the target audience
Ideate
WHAT
Generate ideas
To brainstorm and generate as many ideas as possible
WHY
To visualise and create solutions
To have the widest range of solutions
HOW
Brainstorming
Sketch-storming
Body-storming
Mind-mapping
Prototyping
Test
WHAT
To test your prototype and make improvements to your solution
WHY
To see if the solution meets the needs of the user
To see how the user responds and what improvements could be made
HOW
Talk through the user's experience
Follow up with questions
Observe
Show
Prototype
WHAT
To produce the ideas collected into something physical
Product should be easy and cheap to make
Product should be easy to tamper with
WHY
Problem-solve
Communicate
Start a conversation
Manage the solution-building process
Test possibilities
Fail quickly and cheaply
HOW
Start building
Don't spend too much time on one prototype
Identify a variable
Build with the user in consideration