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LESSON 2 - Coggle Diagram
LESSON 2
EMPATHISE
WHY:
enables us to go beyond our assumptions by putting ourselves in the shoes of people we are designing for
HOW:
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"what, if anything, have you done to solve that problem?"
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DEFINE
WHY
POV defines the right challenges to address, based on new understanding of the target user and the problem space
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HOW
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specific, not broad. narrow focus prolem statement tends to yield solutions that are greater quantity + quality when generating ideas
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WHAT
craft a meaningful and actionable problem statement (POV). -> insights and needs of a particular user.
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IDEATE
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WHAT
focus on generating ideas; widest range of possbilities = represents a process of diverging in terms of concepts + outcomes
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TEST
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WHAT
take chance to get feedback on solution-> refine solution = learn more about target user ("why"): always prototype as if you know you are right, but test as if you know you are wrong