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Diffusion of Innovation & CDM, Kira Anabel Sutantio - 01011220012 -…
Diffusion of Innovation & CDM
consumer decision-making
process
need recognition
Occur when the consumer dentifies and faces a "problem" that can be solved by buying a product or service.
decision spectrum
routinized response behavior
limited problem solving
extensive problem solving
consumer involvement
output
input
The sociocultural influences include the consumer's family, peers, social class. reference groups, culture, and, if applicable, subculture.
The input also includes communications, which are the mechanisms marketing mix and sociocultural influences to consumers.
The marketing mix consists of strategies designed to reach, inform, and persuade consumers to buy the marketer's products repeatedly.
consumer journey
The newest way of describing the stages consumers pass through as they develop relationships with brands before, during, and after purchase.
Pre-Purchase Information Search
Information Organization
Task Complexity
Time Constraint
Evaluation of Purchase Alternatives
evoked set
inept set
inert set
Decision Rule
Elimination by aspects
Conjunctive
Lexicographic
Disjunctive
Decision Making Output
Repeat purchase/brand loyalty
Post-purchase evaluation
Negative disconfirmation of expectations
Cognitive dissonance
Positive disconfirmation of expectations
Trial
Gifting Behavior
Intercategory Gifting
Intragroup Gifting
Intrapersonal Gifting
Intergroup Gifting
Types of New Product Innovations
Dimension of innovation
technological changes
behavioral changes
New product innovation
dynamically continuous innovations
discontinuous innovations
continuous innovations
Kira Anabel Sutantio - 01011220012