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Chapter 7 : Completing Business Messages - Coggle Diagram
Chapter 7 : Completing Business Messages
Evaluating first draft
Evaluating Your Content, Organization, Style, and Tone
Evaluating, Editing, and Revising the Work of Others
Revising to Improve Readability
Varying the Length of Sentences
Short
can be processed quickly
Medium
show relationships among ideas.
Long
best for complex ideas, multiple points, or summarizing or previewing information
Keeping paragraph short
Using Lists and Bullets to Clarify and Emphasize
Narrative
List
Nonparallel List Items (a mix of verb and noun phrases)
Parallel List Items (all verb phrases)
Adding Headings and Subheadings
Heading:
brief title that tells readers about the content of a major section
Organization
Attention
Connection
Subheadings:
subsections within a major section
Editing for Clarity and Conciseness
Editing for Clarity
Avoid overly long sentences
Rewrite hedging sentences
Impose parallelism
Correct dangling modifiers
Reword long noun sequences
Replace camouflaged verbs
Clarify sentence structure and awkward references
Editing for Conciseness
Delete unnecessary words and phrases
Replace long words and phrases
Eliminate redundancies
Recast “It is/There are” starters
Producing Messages
Designing for Readability
Design Elements
Consistency
Balance
Restraints
Detail
White Space
make pages and screens appear less intimidating and increase the chance that people will read them
Margins and Justification
Justified
Flush left
Flush right
Centered
Typefaces
the visual design of letters, numbers, and other characters (font).
Type Styles
any modification that lends contrast or emphasis to type, including boldface, italic, underlining, color, and other highlighting and decorative styles
Formatting Formal Letters and Memos
Letterhead stationery
Salutation
Message
Complimentary close
Signature block
Proofreading Messages
Make multiple passes
Use perceptual tricks
Focus on high-priority items
Get some distance
Stay focused and vigilant
Review complex digital documents on paper
Take your time
Distributing Message
Consideration
Cost
Convenience
Time
Security and privacy