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Chapter 4: Communication Challenges in a Diverse, Global Marketplace -…
Chapter 4: Communication Challenges in a Diverse, Global Marketplace
Understanding the Opportunities and Challenges of Communication in a Diverse World
Intercultural Communication:
the process of sending and receiving messages between people whose cultural backgrounds could lead them to interpret verbal and nonverbal signs differently
Opportunities in a global marketplace
companies’ profits, revenue and market share would all improve with better international communication skills
Improving cultural communication skills could make more valuable job candidate at every stage of career
Advantages of a diverse workplace
broader range of views and ideas
better understanding of diverse, fragmented markets
broader pool of talent from which to recruit
Challenges of Intercultural Communication
culture influences everything about communication such as language, nonverbal signals, time and space, and rules of human relationships
Developing Cultural Competency
Cultural competency:
appreciation for cultural differences that affect communication and the ability to adjust one’s communication style to match the situation
Concept of Culture
shared system of symbols, beliefs, attitudes, values, expectations, and behavior norms
vary in their rate of change, complexity, and tolerance of outsiders
learn culture directly or indirectly
Can be coherent (logical) and complete (answer all of life's big questions)
Overcoming Ethnocentrism and Stereotyping
Ethnocentrism:
to judge other groups according to the standards, behaviors, and customs of one’s own group
Xenophobia:
fear of strangers and foreigners
Stereotyping:
assigning generalized attributes to an individual on the basis of membership in a particular group
Ways to overcome
avoid assumptions
Avoid judgements
Acknowledge distinctions
Recognizing Variations in a Diverse World
Context
High
people rely more on nonverbal actions and environmental setting to convey meaning
low
people rely more on explicit verbal communication
Legal and ethical
Social norms
Attitudes toward work and success
Roles and status
Use of manners
Concepts of time
future orientation
openness and inclusiveness
nonverbal signals
Greetings
Space
Touch
Facial expressions
Eye contact
Posture
Formality
age
gender
religion
Ability
Adapting to Other Business Cultures
Guidelines for Adapting to Any Business Culture
Become aware of own biases
Be careful about applying the "Golden Rule"
Be accommodating and respectful
Be patient and maintain a sense of humor
Guidelines for Adapting to U.S. Business Culture
Indicidualism
Equality
Privacy and personal space
Time and schedule
Punctuality and the efficient use of time
Religion
Communication style
Direct and content focused
Improving Intercultural Communication Skills
Studying Other Cultures
Efforts made to learn about another culture require ability to change personal habits.
Numerous resources are available to offer advice on other cultures.
People respond positively to honest effort and good intentions.
Studying Other Languages
more competitive candidate and opens a variety of career opportunities
Respect Preferences for Communication Style
Communication style—including the level of directness, the degree of formality, media preferences, and other factors—varies widely from culture to culture
Writing clearly
Choose words carefully
Avoid words with multiple meanings
Write short and clear sentences
Keep paragraphs short
Use transitions generously
Address international correspondences properly
Cite numbers and dates in local formats
Avoid slang and idiomatic phrases
Avoid humor and references to popular culture
Speaking and Listening Carefully
Helping Others Adapt to Your Culture