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The Frankfurt School - Coggle Diagram
The Frankfurt School
General facts
Institute for Social Research
Established during the interwar period (1924)
Modernize Marxism and understand modernity
Critical of (neo-) capitalist society
Prominent theorists
Max Horkheimer – “Critical Theory”
Theodor Adorno – “Culture Industry”
Herbert Marcuse – “One Dimensional Man”
Jürgen Habermas
Culture Industry
Pop-culture = factory producing standardized cultural goods
Used to manipulate mass society into passivity
Capitalist methods of industrial organization applied to the production of art
Characteristics
1) Homogeneity
2) Predictability
3) Conformity
Standardization
Predictability & cultural homogeneity
Pseudo-individualization
A false idea of identity
Produces form of homogenization
Proclaiming that it will produce individuality
Interpellation
Ads seek to "address" us
Idealized vision created by ads
"Completed" by consumption of the product
Practices of POMO
Hyperreality – Simulacra
Parody
Intertextuality
Pastiche & Copy
Bricolage / Counter-bricolage
Polysemy – Appropriation
Subvertising