✓ Application - Bandura (1965) applies to media censorship. Heroes in TV shows, films and video games are often rewarded for using violence, for example, James Bond and Spider-Man. In video games, violence is explicitly rewarded by “levelling up”; in films, the violent hero saves the day or gets the girl. More media censorship might reduce violence in society. Alternatively, films and games should be made to show the real consequences of violence rather than the rewards.