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Urška Tuškej and Klement Podnar, 2018, others - Coggle Diagram
Urška Tuškej and Klement Podnar, 2018
authors
Belmer (34)
Gray (42)
Einwiller (2)
Will (9)
Brown (9)
Dacin (3)
Bhattacharya (3)
Sen (9)
Elbedweihy (12)
places
Slovenia (5)
Ljubljana (4)
institutions
University of Ljubljana (3)
Faculty of Social Sciences (3)
Slovenian Institute for Market and Media Research (2)
keywords
corporate marketing (9)
anthropomorphism (68)
brand identification (56)
corporate branding (7)
brand engagement (16)
brand prestige (36)
market research
consumer (244)
influence (38)
identity (47)
online (23)
engagement (64)
social media (12)
research (75)
management (53)
focus (10)
strategic (6)
resources (4)
market (71)
identification (130)
interest (7)
ties (56)
results (26)
brand categories (3)
product (52)
membership (4)
impacts (7)
relationships (29)
orientation (3)
value (12)
prestige (36)
abbreviations
CBI (13)
BP (54)
BA (119)
others
corporate (212)
chief executives (3)
author (10)
assets (2)
environmental (13)
academic (4)
interest (7)
scholars (5)
urge (16)