Approaches

Origins of Psychology

Social Learning Theory

Humanistic Approach

Biological Approach

Behaviourism

Psychodynamic Approach

Cognitive Approach

Introspection

Science

His approach was to study the structure of the human mind, by breaking down behaviours into their basic elements, hence his approach became known as structuralism

In 1873, Wilhelm Wundt published the first book on psychology 'Principles of Physiological Psychology' and in 1879, opened the first psychology lab in Leipzig, Germany

He is often considered the father of psychology

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Wundt established psychology as a science using scientific method - his ideas would lead to multiple different psychological perspectives

The process by which a person gains knowledge about their own mental and emotional states as a result of observation or examination of their conscious thoughts and feelings

Introspection wasn't entirely scientific

The behaviourist approach was made and the emergence of psychology as a science began with highly controlled lab experiments

3 major features

The scientific method refers to investigative methods that are objective, empirically tested and replicable

The aim is to uncover general laws

Allows for theories to be developed to explain human behaviour that can be tested and modified

The means of acquiring knowledge through systematic and objective investigation

Objectivity - basing findings on fact that have been measured

Replicability - the ability to repeat a study and achieve the same findings

Empirical methods - phenomenon that can be observed and measured methodically

Can still be seen today

Relies primarily on non-observable responses and although ppts can report conscious experiences, they are unable to comment on unconscious factors relating to their behaviour

Produced subjective data so it was difficult to establish general principles

Meant that introspective experimental results aren't reliably reproduced by other researchers

Early behaviourists were achieving reliably reproducible results, discovering explanatory principles that could be generalised

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Once cause is established, treatments can be developed

Knowledge acquired is accurate and produces facts due to the use of objective and controlled studies

Allows the causes of behaviour to be established and theories developed which can then be tested and modified

There are certain areas of human behaviour that cannot be observed and cannot be measured using scientific methods

Focuses on being objective and conducting research in strictly controlled environments

Tells us little about how people behave in natural environments

Classical Conditioning

Operant Conditioning

Assumptions

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History

Became the dominant approach in psychology

Only interested in behaviour that can be observed

Emerged at the start of the 20th century

Big use of lab experiments

Learning is the same in all species

Learn through 2 processes

We acquire behaviour from the stimuli around us

All humans are born a blank slate

Behaviour is learnt from experiences a person has

Classical Conditioning

Operant Conditioning

Learning through association, when 2 stimuli are repeatedly paired together

Pavlov's Research (1901)

Pavlov used an apparatus to measure the amount of saliva produced when a dog ate

The flow of saliva occurred naturally when food was placed in the dog's mouth (involuntary reflex response)

Found that dogs can be conditioned to salivate to the sound of a bell if the sound was repeatedly presented at the same time as the food

Before conditioning

During conditioning

After conditioning

Bell (neutral stimulus) causes no salivation

Bell (neutral stimulus) + Food (unconditioned stimulus) causes salivation (unconditioned response)

Bell (conditioned stimulus) causes salivation (conditioned response)

Reinforcement

Skinner Box

Behaviour is learnt by consequences through both reinforcement and punishment

Positive - getting a reward when a certain behaviour is performed

Negative - avoiding something unpleasant

A consequence of behaviour that increases the likelihood of a behaviour being repeated

Positive Reinforcement

Negative Reinforcement

From this, a food pellet would drop into the box

The box contained a lever on the side and as the rat moved about the box, it would accidentally knock the lever

The rats quickly learnt to go straight to the lever after a few times of being put in the box

A rat was placed in a box

The consequence of receiving food, if they pressed the lever, ensured that they would repeat the action

As the rat moved about the box, it would accidentally knock the lever, so the electric current would be switched off

The rats quickly learned to go straight to the lever after a few times of being put in the box

Placed a rat in the Skinner box and then subjecting it to an unpleasant electric current

The consequences of avoiding the electric current ensured that they would repeat the action again and again

Mechanistic View of Behaviour

Free Will vs Determinism

Real-life Application

Ethical Issues

Scientific Credibility

Use of strict, controlled lab studies adds reliability and credibility to the approach

Applies to broad aspects of everyday behaviour can can be used in classrooms, prisoner and psychiatric hospitals

Humans are seen as passive with little or no conscious thoughts to their behaviour

Too deterministic - humans have no choice

Extrapolation of data

Bandura (1961) - Bobo Doll Study

Role of Mediational Processes

Vicarious Reinforcement

Identification

Assumptions

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Things take place within the organism that mediate between stimuli and response

Behaviour is learnt through observation and imitation

Process of observational learning takes place as an individual identifies with a role model

Agrees with behaviourists that humans learn from experiences

Learn in two ways

Direct - through CC and OC

Indirectly through vicarious reinforcement

Learning through observing someone else being reinforced for a behaviour

The human hasn't directly experienced the behaviour but can learn by imitating what they see

Pre-tested the children for how aggressive they were by observing the children and judging their aggressive behaviour on four 5-point rating scales

Laboratory experiment

The children were then split into 3 experiment groups

Tested 72 children (36 boys and 36 girls)

Results

A study to investigate if aggression can be acquired by observation and imitation

24 - aggressive role model

24 - non-aggressive role model

24 - control group, no model

Children that observed the aggressive model imitated more aggressive responses than the other 2 groups

Boys imitated more physical aggression than girls

Children learn social behaviour through the process of observation learning

Used as a control group and not exposed to a model

Watched an adult behaving non-aggressively who played quietly, ignoring the bobo doll

Model attacked the bobo doll in a distinctive manner

Watched an adult behave aggressively towards a bob doll

Focuses on how mental processes are involved in learning

These outline what is needed in order for a behaviour to be learnt

We follow a process to learn through observations

The use of mental processes

Attenton - the extent to which a person pays attention to others' behaviour

Retention - they memorise the behaviour they have observed

Motor reproduction - the ability to carry out the behaviour

Motivation - given a reason (rewards + punishment)

Particularly seen in children

This is known as modelling

When we associate ourselves with a role model and want to be like them

You may become a model if you have

Similar characteristics

High status

Attractive

Demand Characteristics

Biological Factors

More comprehensive

Takes thought processes into account and acknowledges the role they play in deciding if behaviour is to be imitated or not

It has been suggested that the main purpose of the Bobo doll is to strike it, the children were simply behaving how they thought was expected

The research may tell us little about how children actually learn aggression

Lab studies are often criticised for their artificial nature where ppts may respond to demand characteristis

One finding was that boys were often more aggressive than girls in the Bobo doll study

Differences in testosterone could explain this

Bandura makes little reference to the impact of biology

This important influence isn't accounted for in SLT

Defense mechanisms

Psychosexual stages

Causes of behaviour

Oedipus complex

Assumptions

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Freud

The emergence of society required us to bring our animal impulses under control

Believed out personality contained several parts that are continually at war with each other

We are animals, driven by basic biological motives

The conflict arises between these parts is what drives behaviour

Personality has 3 components

Childhood experience determine adult personality; development in childhood occurs through the psychosexual stages

The large part of mental processes occur at an unconscious level and determines behaviour

The typical research method is case studies of individuals

Ego

Id

Superego

Sometimes uses defence mechanisms to prevent harm to itself

A result of a compromise between 3 parts of the psyche

Ego - reality

Superego - morality

Id - instincts

Made up of selfish, aggressive instincts that demand immediate gratification

Develops first at birth

Entirely unconscious

The reality check that balances the demands of other elements

Develops second from ages 2-4

The moralistic part of our personality which represents the ideal self

Develops third from ages 4-5

Denial

Regression

Displacement

Repression

Sublimation

The person forgets the event

Reverting to an earlier stage of development

Pushing an event or emotion out of consciousness

Redirecting desires onto a safe object

The channeling of unwanted impulses into something useful

Each has a conflict that has to be resolved to move onto the next stage

If the child gets stuck in a stage (fixation), they will carry this with them into adulthood and affect their psyche

Five stages of psychosexual development

Almost all children become fixated

Latency stage

Genital stage

Phallic stage (3-5 years)

Anal stage (1-3 years)

Oral stage (0-1 years)

Focus of pleasure is the mouth, mother's breast is the object of desire

Oral fixation, smoking, biting nails, sarcastic, critical

Focus on pleasure is the anus, child gains pleasure from withholding and expelling faeces

Anal-retentive-perfectionist, obsessive, anal expulsive-thoughts, messy

Focus of pleasure is the genital area, child experiences the Oedipus or Electra complex

Phallic personality, narcissistic, reckless, possible homosexual

Early conflicts are suppressed

Sexual desires become conscious alongside the onset of puberty

Difficulty forming heterosexual relationships

Describes a boy's feelings of desire for his mother and jealousy and anger towards his father

A boy feels like he is in competition with his father for possession of his mother

A sense of rivalry with the parent of the same sex

He views his father as a rival for her attentions and affections

A desire for sexual involvement with the parent of the opposite sex

The Id wants to eliminate the father but the ego knows that the father is much stronger

Castration anxiety - so the boy identifies with his father

It takes both nature and nurture into account

The case study method

Explanatory Power

Untestable concepts

Significant in drawing on experiences from our childhood

Remained dominant during 20th century, along with behaviourism and has been used to explain a wide range of behaviours, including moral development, gender and forensics

It has had a huge impact on psychology

Used in modern day approaches

Paved the way

Treatment

Produced a therapy called psycho-analysis

Viewing out nurture as more important

Not interactionist approach as they aren't split equally

Basic biological drives to do things

His interpretations are highly subjective

Although detailed and thought out, they can't be universally true for all behaviour and humans

An idiographic appraoch but was used to create nomothetic laws

Based on intensive study of single individuals

No experiments, just talking to people

Such as mind being split into 3 parts, role of unconscious

Assumptions cannot be scientifically measured and no element of falsifiability

image

Self-Actualisation

Maslow

Carl Rogers

Assumptions

Conditions of Worth

Origins and history

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Termed the 'third force', it aimed to replace the two main approaches - behaviourism and psychoanalysis

Less deterministic and artificial approach

Developed in America in the early 1950s

Concerned with human experiences, uniqueness, meaning, freedom and choice

Free will

Holism

Every individual is unique

The scientific method

We are all different and there is no point trying to generalise to groups as there are so many differences within each group

This way of viewing people is idiographic

Difficult to prove but not an issue to humanists

The approach acknowledges that we have constraints on our free will but maintains that if we want to do something, we have the ability to choose to do it

Have the ultimate ability to choose what we do and we are in control of our behaviour

If we consider only one part, we might miss what is actually affecting them

There is no point in looking at just one aspect of an individual

Humanists don't agree with focusing just on childhood but rather the whole life

Humanism doesn't consider itself a science

Argues that science is too objective when humans are subjective

The scientific method isn't a good way to measure behaviour

Basic needs to higher level psychological needs

All 4 levels must be met before an individual can work towards self-actualisation

Desire to grow and develop to achieve our full potential

Emphasises uniquely human motivational factors - higher level needs are a later evolutionary development

Motivated by needs beyond those of biological survival

The achievement of our full potential

The ultimate feeling of well-being and satisfaction, theorists argue it is a drive we all have, but we don't all achieve it

Research (Sheffield et al, 1995) has shown that there is a positive correlation between an individual's level of self-actualisation and their psychological health

The state of self-actualisation isn't permanent and if all the 5 needs don't remain, then an individual can move out of the state until all needs have been met

The real self - the person you actually are

The ideal self - the self you wish to be

Incongruent

Self-concept - the self you feel you are

Congruent

There is only a little overlap

Self-actualisation will be difficult

Self-image is different to ideal self

Self-image is similar to the ideal self

There is more overlap

Self-actualisation is possible

Ig given without conditions (unconditional positive regard) then people will develop a healthy sense of self-worth

Children who receive negative regard, such as criticism, develop low self-esteem

Humans have a basic need to feel valued

To avoid this, the parents should blame the behaviour not the child

Untestable Concepts

Culture Bias

Holistic

Practical Application

The therapy is beneficial due to acknowledging that individuals have free will and have the ability to improve themselves

However, Roger's client-centred approach isn't suitable for treating serious mental disorders such as schizophrenia and depression

Client-centred therapy has had a major impact on counselling psychology

Unique by adopting holism and focusing on individual's subjective experiences as a whole, as a method of investigating behaviour

A refreshing alternative

Self-actualisation cannot be objectively measured

Congruence may be up to personal judgement

Lack of empirical evidence and no possibility of systematically observing and measuring the processes which it describes

The idea of self-actualisation can be viewed as attitudes of Western culture

Humanism may be more readily accepted in the West

Cognitive Models

Role of Schemas

Assumptions

Theoretical and Computer Models

Mental Processes

Cognitive Neuroscience

According to the cog. approach, the black box represents our brain, to understand internal mental processes, we look in the black box

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Perception

Language

Emotions

Thought

Memory

Internal mental processes can be studied in an objective, scientific way

Humans actively process information from the environment through the senses

Focus on internal mental processes

The mind operates in the same way as a computer

Cognitive psychologists use the results of their research to develop models of how people process information

They infer mental processes and make predictions of behaviour

Inference - reaching a logical conclusion based on evidence

Behave according to our schemas

Shortcuts to interpreting that huge amount of info we encounter day to day

We have a schema for everything we do

All have individual schemas

Small packages of info that are made up of past experiences we have encountered

Influence how we see the world and our surroundings

Human mind is compared to a computer as cognitive processes select, code, store and retrieve information

Humans are viewed as information processors

Can get detailed info on

Done by PET scans and fMRI scans

Can now study the brain in more detail

Brain structure

Brain activity for processing info

Easily combined with other approaches - CBT

Takes into account the internal thought-processes that affect our behaviour

A viable approach which has been used to create MSM, supported by other experiments

Depends largely on controlled experiments to observe human behaviour which may lack ecological validity

Doesn't take into account genetic factors

How do we know that the person's brain hasn't always been like that therefore can't draw cause and effect

Reductionist to an extent, case studies are taken into account

Genetic Basis of Behaviour

Influence of Biological Structures

Different Research Methods

Evolution

We must look at biological structures such as genes, neurochemistry and the nervous system

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Twin studies

Using animals to investigate brain function by damaging specific areas of an animal's brain

Scanning techniques (MRI)

Detailed case studies of people suffering from brain damage

Method to measure brain activity (EEG)

Electroencephalography (EEG) is the recording of electrical activity along the scalp

Magnetic resonance imaging is a medical imaging technique used to investigate the anatomy and physiology of the body

Using MZ and DZ to look for differences or similarities

H.M or Clive Wearing

Genetics - the genetic makeup of organism and how genes influence physical and behavioural characteristic

Heredity - traits, characteristics and behavioural tendencies inherited from one's parents or ancestors

The DNA on each chromosome carries information called genes which make up who we are

They look at twin studies and concordance rates

Behaviour geneticists - study if behavioural characteristics are inherited

Genotype is the set of the genes in our DNA responsible for a particular trait, it's our genetic makeup

Monozygotic twins - they develop from one egg and one sperm and share 100% chromosomes

Dizygotic twins - 2 diff. eggs and 2 diff. sperms and share 50% chromosomes

Concordance rates - used in genetics, usually means the presence of the same trait in both members of a set of twins

Phenotype is the way the genes are expressed through physical, behavioural and psychological characteristics

Peripheral nervous system (PNS) - carries messages, around the body concerned with moving, breathing, eating

Brain

The central nervous system (CNS) - brain and spinal cord

Hormones

Responsible for higher order functions such as language and thought

The brain is split into different lobes - each responsible for all aspects of behaviour

These hormones then influence our behaviour depending on their task

They are chemicals produced by our glands which are secreted into our bloodstream

Fit organisms are more likely to survive

Characters favoured by evolution

Natural Selection

An organism's ability to survive depends on how well its characteristics allow it to

All about how well an organism is adapted to its environment

Exploit the opportunities available in its environment

Avoid or deal with the threats presented by its environment

The enviornment changes over time

They pass on their genes to the next generation

The genes for successful characteristics spread through the population

Consequently, they are more likely to mate and have offspring

What women want

What men want

Attracted to men who are reliable and unlikely to roam to other females

They want strong, viable offspring

Attracted to men who are able to defend and provide

To produce as many offspring as they can and seek to find healthy, fertile women

Signs of youth

Many empirical studies to support theories

Experiments - low ecology validity

Highly applicable to other areas

Too deterministic

Very scientific

Doesn't recognise cognitive processes

Follows scientific process

Brain scanning techniques

Lab studies

Adds validity

Link to scientific

Lab studies, don't know the brain isn't thinking of other things

Just because you have the gene doesn't mean you are that thing

No one has any choice